A data profile of the people who buy, follow and care about Tea in Netherlands — modelled from more than twelve digital signal sources. Tea has an estimated audience of 2,191,548 people in Netherlands.
The average Tea fan in Netherlands is 44.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Google Maps, Scapino, Indeed.com, with strongest over-indexing on Google Maps (1.69× the country average).
Demographically, the Tea audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tea fan in Netherlands is more female, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Tea profile in Netherlands.
68.7% are female, 31.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 44.2 |
| Estimated audience size | 2,191,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Tea audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.78× | |
| 02 | Zuid-Holland | ~600K | 1.24× | |
| 03 | Overijssel | ~200K | 1.09× | |
| 04 | Utrecht | ~200K | 1.04× | |
| 05 | North Brabant | ~400K | 1.01× | |
| 06 | Flevoland | ~60K | 1.01× | |
| 07 | Gelderland | ~300K | 0.98× | |
| 08 | Limburg | ~100K | 0.86× | |
| 09 | Friesland | ~70K | 0.84× | |
| 10 | Drenthe | ~60K | 0.83× | |
| 11 | Groningen | ~60K | 0.81× | |
| 12 | Zeeland | ~40K | 0.76× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blokker | Technology & Electronics | 1.94× | ||
| 02 | Workweek and weekend | Politics & Society | 1.94× | ||
| 03 | MS Mode | Fashion & Accessoires | 1.92× | ||
| 04 | Magnesium | Health | 1.90× | ||
| 05 | Spar (retailer) | Shopping | 1.88× | ||
| 06 | Vattenfall | Home & Garden | 1.86× | ||
| 07 | MSN | News | 1.86× | ||
| 08 | Garden furniture | Home & Garden | 1.85× | ||
| 09 | Bruna (company) | Literature | 1.84× | ||
| 10 | Scapino | Fashion & Accessoires | 1.83× | ||
| 11 | Summer house | Travel & Leisure | 1.82× | ||
| 12 | DekaMarkt | Food & Beverages | 1.81× | ||
| 13 | Decoration | Home & Garden | 1.79× | ||
| 14 | Google Maps | Internet & Social Media | 1.69× | ||
| 15 | JYSK | Home & Garden | 1.68× | ||
| 16 | Holland Casino | Games | 1.60× | ||
| 17 | Holiday cottage | Travel & Leisure | 1.60× | ||
| 18 | Indeed.com | Business & Career | 1.58× | ||
| 19 | WE Fashion | Fashion & Accessoires | 1.55× | ||
| 20 | Cottage | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| Design Affinity | PREMIUM | 1.58× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.99× | |
| Indulgence | JOY | 1.10× |
Tea has an estimated audience of 2,191,548 people in Netherlands, concentrated in North Holland and Zuid-Holland.
68.7% of Tea fans are female, 31.3% are male, with an average age of 44.2 years.
Tea fans show strongest brand affinity for Google Maps (1.69×), Scapino (1.83×), and Indeed.com (1.58×) over the country average.
Tea fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Scapino (1.83×), Indeed.com (1.58×), Bruna (company) (1.84×), and MS Mode (1.92×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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