A data profile of the people who buy, follow and care about Scapino in Netherlands — modelled from more than twelve digital signal sources. Scapino has an estimated audience of 2,674,739 people in Netherlands.
The average Scapino fan in Netherlands is 42.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Brabant.
Top brand affinities include Shopping and fashion, Lidl, Game consoles, with strongest over-indexing on Shopping and fashion (5.83× the country average).
Demographically, the Scapino audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Scapino fan in Netherlands is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Scapino profile in Netherlands.
73.6% are female, 26.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 42.0 |
| Estimated audience size | 2,674,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Scapino audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 96.2% |
| Belgium | 1.9% |
| Germany | 1.0% |
Where the Scapino audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.39× | |
| 02 | Drenthe | ~100K | 1.36× | |
| 03 | Overijssel | ~200K | 1.30× | |
| 04 | Gelderland | ~400K | 1.20× | |
| 05 | Groningen | ~90K | 1.00× | |
| 06 | Flevoland | ~70K | 0.91× | |
| 07 | North Brabant | ~400K | 0.85× | |
| 08 | Limburg | ~100K | 0.73× | |
| 09 | Zuid-Holland | ~500K | 0.72× | |
| 10 | North Holland | ~300K | 0.55× |
The strongest cross-interests of the Scapino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 5.83× | ||
| 02 | Game consoles | Technology & Electronics | 5.83× | ||
| 03 | Hyundai | Cars & Mobility | 4.49× | ||
| 04 | Vodafone | Technology & Electronics | 4.41× | ||
| 05 | Lidl | Shopping | 4.28× | ||
| 06 | Children's clothing | Fashion & Accessoires | 4.22× | ||
| 07 | Hardware store | Home & Garden | 3.75× | ||
| 08 | Home Appliances | Home & Garden | 3.72× | ||
| 09 | Coupons | Shopping | 3.24× | ||
| 10 | AliExpress | Shopping | 3.13× | ||
| 11 | Primark | Shopping | 3.03× | ||
| 12 | Energy | Home & Garden | 2.82× | ||
| 13 | Documentary movies | Movies & TV | 2.75× | ||
| 14 | Boutiques | Fashion & Accessoires | 2.51× | ||
| 15 | Cooking | Food & Beverages | 2.33× | ||
| 16 | Rock music | Music & Radio | 2.24× | ||
| 17 | McDonald's | Food & Beverages | 2.18× | ||
| 18 | H&M | Shopping | 2.14× | ||
| 19 | IKEA | Home & Garden | 2.01× | ||
| 20 | Toto (band) | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.04× | |
| Need for Security | CONSERVATISM | 1.89× | |
| DIY Mentality | THRILL | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.82× | |
| Early Adopter Mentality | POWER | 0.82× |
Scapino's target market in Netherlands covers an estimated 2,674,739 people, concentrated in Zuid-Holland and Gelderland.
73.6% of the Scapino audience are female, 26.4% are male, with an average age of 42.0 years.
Scapino fans show strongest brand affinity for Shopping and fashion (5.83×), Lidl (4.28×), and Game consoles (5.83×) over the country average.
Scapino fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), Gelderland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Scapino itself, the audience over-indexes on Lidl (4.28×), Game consoles (5.83×), AliExpress (3.13×), and Children's clothing (4.22×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Scapino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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