A data profile of the people who buy, follow and care about Hardware store in Netherlands — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 1,938,573 people in Netherlands.
The average Hardware store fan in Netherlands is 44.0 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Hornbach, Praxis (store), IKEA, with strongest over-indexing on Hornbach (3.78× the country average).
Demographically, the Hardware store audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hardware store fan in Netherlands is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Hornbach.
The key figures that characterise the Hardware store profile in Netherlands.
36.9% are female, 63.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 44.0 |
| Estimated audience size | 1,938,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Hardware store audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 2.53× | |
| 02 | Zuid-Holland | ~600K | 1.36× | |
| 03 | Flevoland | ~60K | 1.10× | |
| 04 | Utrecht | ~200K | 1.05× | |
| 05 | Groningen | ~70K | 1.00× | |
| 06 | Limburg | ~100K | 0.96× | |
| 07 | North Brabant | ~300K | 0.92× | |
| 08 | Zeeland | ~40K | 0.85× | |
| 09 | Friesland | ~60K | 0.82× | |
| 10 | Drenthe | ~50K | 0.82× | |
| 11 | Overijssel | ~100K | 0.79× | |
| 12 | Gelderland | ~200K | 0.77× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Praxis (store) | Shopping | 11.21× | ||
| 02 | Drill | Home & Garden | 4.37× | ||
| 03 | Toolstation | Home & Garden | 4.11× | ||
| 04 | Hornbach | Shopping | 3.78× | ||
| 05 | Scapino | Fashion & Accessoires | 3.75× | ||
| 06 | Garden centre | Home & Garden | 3.12× | ||
| 07 | Bruna (company) | Literature | 3.06× | ||
| 08 | HEMA | Shopping | 2.33× | ||
| 09 | postcode loterij | Games | 2.33× | ||
| 10 | Aldi | Shopping | 2.24× | ||
| 11 | IKEA | Home & Garden | 2.22× | ||
| 12 | Lidl | Shopping | 2.15× | ||
| 13 | Kwantum | Home & Garden | 2.01× | ||
| 14 | Etos | Health | 1.99× | ||
| 15 | Kruidvat | Shopping | 1.95× | ||
| 16 | Jumbo (supermarket) | Shopping | 1.89× | ||
| 17 | Garden | Home & Garden | 1.89× | ||
| 18 | Google Maps | Internet & Social Media | 1.73× | ||
| 19 | Rabobank | Business & Career | 1.72× | ||
| 20 | Albert Heijn | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.04× | |
| Urban Lifestyle | OPEN | 2.03× | |
| Design Affinity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Healthy Lifestyle | BALANCE | 0.60× | |
| Sustainability | BALANCE | 0.72× |
Hardware store has an estimated audience of 1,938,573 people in Netherlands, concentrated in North Holland and Zuid-Holland.
36.9% of Hardware store fans are female, 63.1% are male, with an average age of 44.0 years.
Hardware store fans show strongest brand affinity for Hornbach (3.78×), Praxis (store) (11.21×), and IKEA (2.22×) over the country average.
Hardware store fans in Netherlands are most concentrated in North Holland (reach ~900K), Zuid-Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on Praxis (store) (11.21×), IKEA (2.22×), Scapino (3.75×), and HEMA (2.33×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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