A data profile of the people who buy, follow and care about Rabobank in Netherlands — modelled from more than twelve digital signal sources. Rabobank has an estimated audience of 7,017,824 people in Netherlands.
The average Rabobank fan in Netherlands is 44.5 years old, balanced, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include ABN AMRO, RTL Nieuws, Jumbo (supermarket), with strongest over-indexing on ABN AMRO (5.6× the country average).
Demographically, the Rabobank audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Rabobank fan in Netherlands is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for ABN AMRO.
The key figures that characterise the Rabobank profile in Netherlands.
49.0% are female, 51.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 44.5 |
| Estimated audience size | 7,017,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Rabobank audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 83.8% |
| Australia | 2.8% |
| New Zealand | 2.6% |
Where the Rabobank audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~400K | 1.47× | |
| 02 | Limburg | ~600K | 1.28× | |
| 03 | Drenthe | ~300K | 1.28× | |
| 04 | North Brabant | ~1.5M | 1.20× | |
| 05 | Gelderland | ~1M | 1.18× | |
| 06 | Overijssel | ~600K | 1.18× | |
| 07 | Groningen | ~200K | 0.84× | |
| 08 | Zuid-Holland | ~1M | 0.67× | |
| 09 | Flevoland | ~100K | 0.66× | |
| 10 | Utrecht | ~300K | 0.63× | |
| 11 | North Holland | ~800K | 0.62× |
The strongest cross-interests of the Rabobank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABN AMRO | Business & Career | 5.60× | ||
| 02 | ASN Bank | Business & Career | 5.12× | ||
| 03 | Utrecht | Travel & Leisure | 2.75× | ||
| 04 | Internet & Social Media | 2.27× | |||
| 05 | RTL Nieuws | Movies & TV | 2.24× | ||
| 06 | Voetbalprimeur | Sports | 2.15× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.12× | ||
| 08 | Bol.com | Shopping | 2.12× | ||
| 09 | McDonald's | Food & Beverages | 2.10× | ||
| 10 | transavia | Travel & Leisure | 1.97× | ||
| 11 | Hornbach | Shopping | 1.83× | ||
| 12 | Internet & Social Media | 1.79× | |||
| 13 | Dutch language | Politics & Society | 1.77× | ||
| 14 | IKEA | Home & Garden | 1.72× | ||
| 15 | Magazines | Literature | 1.71× | ||
| 16 | Amsterdam | Travel & Leisure | 1.70× | ||
| 17 | TV-Gids | Movies & TV | 1.59× | ||
| 18 | Albert Heijn | Shopping | 1.58× | ||
| 19 | YouTube | Movies & TV | 1.55× | ||
| 20 | Algemeen Dagblad | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.88× | |
| Urban Lifestyle | OPEN | 1.93× | |
| Social Media Usage | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Individualism | JOY | 0.69× |
Rabobank's target market in Netherlands covers an estimated 7,017,824 people, concentrated in North Brabant and Zuid-Holland.
49.0% of the Rabobank audience are female, 51.0% are male, with an average age of 44.5 years.
Rabobank fans show strongest brand affinity for ABN AMRO (5.6×), RTL Nieuws (2.24×), and Jumbo (supermarket) (2.12×) over the country average.
Rabobank fans in Netherlands are most concentrated in North Brabant (reach ~1.5M), Zuid-Holland (reach ~1M), and Gelderland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Rabobank itself, the audience over-indexes on RTL Nieuws (2.24×), Jumbo (supermarket) (2.12×), WhatsApp (2.27×), and Voetbalprimeur (2.15×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Rabobank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.