A data profile of the people who buy, follow and care about ABN AMRO in Netherlands — modelled from more than twelve digital signal sources. ABN AMRO has an estimated audience of 4,988,978 people in Netherlands.
The average ABN AMRO fan in Netherlands is 47.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Rabobank, Max Verstappen, with strongest over-indexing on Google Maps (4.65× the country average).
Demographically, the ABN AMRO audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical ABN AMRO fan in Netherlands is balanced, around 47.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
The key figures that characterise the ABN AMRO profile in Netherlands.
49.6% are female, 50.4% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 47.1 |
| Estimated audience size | 4,988,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide ABN AMRO audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 86.9% |
| Belgium | 1.4% |
| Germany | 1.3% |
Where the ABN AMRO audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1.5M | 1.25× | |
| 02 | North Holland | ~1M | 1.23× | |
| 03 | North Brabant | ~900K | 1.09× | |
| 04 | Gelderland | ~700K | 1.05× | |
| 05 | Flevoland | ~100K | 1.04× | |
| 06 | Limburg | ~300K | 1.02× | |
| 07 | Overijssel | ~400K | 0.99× | |
| 08 | Groningen | ~200K | 0.91× | |
| 09 | Friesland | ~200K | 0.87× | |
| 10 | Drenthe | ~100K | 0.87× | |
| 11 | Zeeland | ~90K | 0.87× | |
| 12 | Utrecht | ~300K | 0.82× |
The strongest cross-interests of the ABN AMRO audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 4.65× | ||
| 02 | Rabobank | Business & Career | 2.84× | ||
| 03 | FC Twente | Sports | 2.69× | ||
| 04 | KLM | Travel & Leisure | 2.34× | ||
| 05 | Etos | Health | 2.22× | ||
| 06 | X | Internet & Social Media | 2.09× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.00× | ||
| 08 | Internet & Social Media | 1.96× | |||
| 09 | postcode loterij | Games | 1.94× | ||
| 10 | Internet & Social Media | 1.85× | |||
| 11 | Max Verstappen | Sports | 1.84× | ||
| 12 | Automobiles | Cars & Mobility | 1.84× | ||
| 13 | Dutch language | Politics & Society | 1.74× | ||
| 14 | Soccer | Sports | 1.70× | ||
| 15 | Internet & Social Media | 1.66× | |||
| 16 | Business | Business & Career | 1.65× | ||
| 17 | YouTube | Movies & TV | 1.58× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Beauty | Beauty & Wellness | 1.55× | ||
| 20 | Toto (band) | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.62× | |
| Social Media Usage | JOY | 1.40× | |
| Travelling | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Individualism | JOY | 0.63× | |
| Sustainability | BALANCE | 0.98× |
ABN AMRO's target market in Netherlands covers an estimated 4,988,978 people, concentrated in Zuid-Holland and North Holland.
49.6% of the ABN AMRO audience are female, 50.4% are male, with an average age of 47.1 years.
ABN AMRO fans show strongest brand affinity for Google Maps (4.65×), Rabobank (2.84×), and Max Verstappen (1.84×) over the country average.
ABN AMRO fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~900K). These three regions account for the largest share of the active audience.
Beyond ABN AMRO itself, the audience over-indexes on Rabobank (2.84×), Max Verstappen (1.84×), Jumbo (supermarket) (2.0×), and Instagram (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for ABN AMRO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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