A data profile of the people who buy, follow and care about FC Twente in Netherlands — modelled from more than twelve digital signal sources. FC Twente has an estimated audience of 2,611,001 people in Netherlands.
The average FC Twente fan in Netherlands is 42.0 years old, more male, and lives primarily in Overijssel.
The audience is concentrated in Overijssel, Gelderland, Zuid-Holland.
Top brand affinities include Google Maps, Twente, Hengelo, with strongest over-indexing on Google Maps (4.18× the country average).
Demographically, the FC Twente audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical FC Twente fan in Netherlands is more male, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
The key figures that characterise the FC Twente profile in Netherlands.
35.4% are female, 64.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 42.0 |
| Estimated audience size | 2,611,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide FC Twente audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 41.6% |
| South Africa | 4.3% |
| Indonesia | 3.3% |
Where the FC Twente audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~1M | 7.31× | |
| 02 | Gelderland | ~300K | 0.97× | |
| 03 | Drenthe | ~50K | 0.66× | |
| 04 | Zuid-Holland | ~300K | 0.47× | |
| 05 | Friesland | ~40K | 0.39× | |
| 06 | North Brabant | ~200K | 0.37× | |
| 07 | North Holland | ~200K | 0.36× | |
| 08 | Flevoland | ~20K | 0.33× | |
| 09 | Groningen | ~30K | 0.32× | |
| 10 | Zeeland | ~20K | 0.32× | |
| 11 | Utrecht | ~60K | 0.31× | |
| 12 | Limburg | ~40K | 0.25× |
The strongest cross-interests of the FC Twente audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Twente | Business & Career | 7.39× | ||
| 02 | Twente | Travel & Leisure | 6.74× | ||
| 03 | Haaksbergen | Travel & Leisure | 6.17× | ||
| 04 | Hengelo | Travel & Leisure | 5.99× | ||
| 05 | Rijssen | Travel & Leisure | 5.26× | ||
| 06 | Almelo | Travel & Leisure | 4.78× | ||
| 07 | Fox hunting | Sports | 4.55× | ||
| 08 | Google Maps | Internet & Social Media | 4.18× | ||
| 09 | Poultry farming | Politics & Society | 4.03× | ||
| 10 | Magnolia | Movies & TV | 3.90× | ||
| 11 | Overijssel | Travel & Leisure | 3.46× | ||
| 12 | East Flanders | Travel & Leisure | 2.93× | ||
| 13 | Deventer | Travel & Leisure | 2.71× | ||
| 14 | Achterhoek | Travel & Leisure | 2.54× | ||
| 15 | Cleanliness | Home & Garden | 2.41× | ||
| 16 | Hammer | Home & Garden | 2.26× | ||
| 17 | De Stentor | News | 2.05× | ||
| 18 | Curtain | Home & Garden | 1.97× | ||
| 19 | GeoGuessr | Internet & Social Media | 1.94× | ||
| 20 | Zwolle | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Urban Lifestyle | OPEN | 1.28× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Travelling | THRILL | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
FC Twente has an estimated audience of 2,611,001 people in Netherlands, concentrated in Overijssel and Gelderland.
35.4% of FC Twente fans are female, 64.6% are male, with an average age of 42.0 years.
FC Twente fans show strongest brand affinity for Google Maps (4.18×), Twente (6.74×), and Hengelo (5.99×) over the country average.
FC Twente fans in Netherlands are most concentrated in Overijssel (reach ~1M), Gelderland (reach ~300K), and Zuid-Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond FC Twente itself, the audience over-indexes on Twente (6.74×), Hengelo (5.99×), Overijssel (3.46×), and De Stentor (2.05×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for FC Twente. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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