A data profile of the people who buy, follow and care about Zwolle in Netherlands — modelled from more than twelve digital signal sources. Zwolle has an estimated audience of 1,779,471 people in Netherlands.
The average Zwolle fan in Netherlands is 43.2 years old, more female, and lives primarily in Overijssel.
The audience is concentrated in Overijssel, Gelderland, North Holland.
Top brand affinities include Shopping and fashion, Voetbalprimeur, Game consoles, with strongest over-indexing on Shopping and fashion (3.24× the country average).
Demographically, the Zwolle audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Zwolle fan in Netherlands is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Zwolle profile in Netherlands.
58.3% are female, 41.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.2 |
| Estimated audience size | 1,779,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Zwolle audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 81.8% |
| Belgium | 5.3% |
| Indonesia | 2.0% |
Where the Zwolle audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~400K | 3.05× | |
| 02 | Drenthe | ~70K | 1.25× | |
| 03 | Flevoland | ~60K | 1.12× | |
| 04 | Gelderland | ~200K | 0.97× | |
| 05 | Friesland | ~60K | 0.83× | |
| 06 | Groningen | ~40K | 0.60× | |
| 07 | North Holland | ~200K | 0.48× | |
| 08 | North Brabant | ~100K | 0.40× | |
| 09 | Limburg | ~40K | 0.34× |
The strongest cross-interests of the Zwolle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.24× | ||
| 02 | Game consoles | Technology & Electronics | 3.24× | ||
| 03 | PEC Zwolle | Sports | 3.24× | ||
| 04 | Love & Sex | Kids & Family | 3.24× | ||
| 05 | Real estate broker | Home & Garden | 3.19× | ||
| 06 | Live television | Movies & TV | 2.91× | ||
| 07 | Las Vegas | Travel & Leisure | 2.82× | ||
| 08 | Sustainable products | Politics & Society | 2.68× | ||
| 09 | Arsenal F.C. | Sports | 2.12× | ||
| 10 | Laptop | Technology & Electronics | 1.95× | ||
| 11 | Sunweb | Travel & Leisure | 1.93× | ||
| 12 | Toolstation | Home & Garden | 1.92× | ||
| 13 | Voetbal International | Sports | 1.75× | ||
| 14 | Voetbalprimeur | Sports | 1.67× | ||
| 15 | voetbalzone | Sports | 1.62× | ||
| 16 | FC Twente | Sports | 1.60× | ||
| 17 | MSN | News | 1.60× | ||
| 18 | Hardware store | Home & Garden | 1.56× | ||
| 19 | Garden centre | Home & Garden | 1.56× | ||
| 20 | Solar energy | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.87× |
Zwolle has an estimated audience of 1,779,471 people in Netherlands, concentrated in Overijssel and Gelderland.
58.3% of Zwolle fans are female, 41.7% are male, with an average age of 43.2 years.
Zwolle fans show strongest brand affinity for Shopping and fashion (3.24×), Voetbalprimeur (1.67×), and Game consoles (3.24×) over the country average.
Zwolle fans in Netherlands are most concentrated in Overijssel (reach ~400K), Gelderland (reach ~200K), and North Holland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Zwolle itself, the audience over-indexes on Voetbalprimeur (1.67×), Game consoles (3.24×), Real estate broker (3.19×), and voetbalzone (1.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Zwolle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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