A data profile of the people who buy, follow and care about Shopping and fashion in Netherlands — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 8,861,660 people in Netherlands.
The average Shopping and fashion fan in Netherlands is 40.7 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, North Brabant, Zuid-Holland.
Top brand affinities include Sports, Live events, Photography, with strongest over-indexing on Sports (892.86× the country average).
Demographically, the Shopping and fashion audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Shopping and fashion fan in Netherlands is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Sports.
The key figures that characterise the Shopping and fashion profile in Netherlands.
55.8% are female, 44.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.7 |
| Estimated audience size | 8,861,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Shopping and fashion audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Where the Shopping and fashion audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.01× | |
| 02 | North Brabant | ~1.5M | 1.01× | |
| 03 | Zuid-Holland | 0.00× | ||
| 04 | Groningen | 0.00× |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossfit Training | Sports | 958.33× | ||
| 02 | Urban Outfitters | Shopping | 945.95× | ||
| 03 | Sports | Sports | 892.86× | ||
| 04 | Foot Locker | Shopping | 866.67× | ||
| 05 | MotoGP | Sports | 830.19× | ||
| 06 | Ralph Lauren | Fashion & Accessoires | 825.69× | ||
| 07 | Live events | Music & Radio | 782.18× | ||
| 08 | Child development | Business & Career | 763.64× | ||
| 09 | Animal welfare | Politics & Society | 734.38× | ||
| 10 | Photography | Arts & Culture | 717.95× | ||
| 11 | Interior design | Business & Career | 695.12× | ||
| 12 | Physical fitness | Sports | 685.39× | ||
| 13 | Motor vehicle | Cars & Mobility | 638.66× | ||
| 14 | Real estate | Business & Career | 611.94× | ||
| 15 | Consumer electronics | Technology & Electronics | 607.48× | ||
| 16 | RVs | Cars & Mobility | 566.67× | ||
| 17 | Hotels | Travel & Leisure | 482.76× | ||
| 18 | Video games | Games | 394.74× | ||
| 19 | Social network | Internet & Social Media | 343.95× | ||
| 20 | Aldi | Shopping | 320.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 945.95× | |
| Early Adopter Mentality | POWER | 5.80× | |
| Social Media Usage | JOY | 2.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Urban Lifestyle | OPEN | 1.32× |
Shopping and fashion has an estimated audience of 8,861,660 people in Netherlands, concentrated in North Holland and North Brabant.
55.8% of Shopping and fashion fans are female, 44.2% are male, with an average age of 40.7 years.
Shopping and fashion fans show strongest brand affinity for Sports (892.86×), Live events (782.18×), and Photography (717.95×) over the country average.
Beyond Shopping and fashion itself, the audience over-indexes on Live events (782.18×), Photography (717.95×), Consumer electronics (607.48×), and Physical fitness (685.39×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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