A data profile of the people who buy, follow and care about Interior design in Netherlands — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 2,790,245 people in Netherlands.
The average Interior design fan in Netherlands is 45.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Renovation, Living room, Bedroom, with strongest over-indexing on Renovation (1.61× the country average).
Demographically, the Interior design audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Interior design fan in Netherlands is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Renovation.
The key figures that characterise the Interior design profile in Netherlands.
60.4% are female, 39.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.0 |
| Estimated audience size | 2,790,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Interior design audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.94× | |
| 02 | Zuid-Holland | ~900K | 1.34× | |
| 03 | North Brabant | ~500K | 1.11× | |
| 04 | Flevoland | ~80K | 1.05× | |
| 05 | Gelderland | ~300K | 0.97× | |
| 06 | Overijssel | ~200K | 0.97× | |
| 07 | Utrecht | ~200K | 0.93× | |
| 08 | Zeeland | ~50K | 0.89× | |
| 09 | Limburg | ~200K | 0.87× | |
| 10 | Groningen | ~80K | 0.83× | |
| 11 | Drenthe | ~70K | 0.80× | |
| 12 | Friesland | ~80K | 0.77× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 1.88× | ||
| 02 | Home décor products | Home & Garden | 1.72× | ||
| 03 | Home Interior Design | Home & Garden | 1.69× | ||
| 04 | Home repair | Home & Garden | 1.67× | ||
| 05 | Modern architecture | Arts & Culture | 1.67× | ||
| 06 | Architecture & Interior Design | Home & Garden | 1.67× | ||
| 07 | Home Design | Home & Garden | 1.65× | ||
| 08 | Dining room | Home & Garden | 1.64× | ||
| 09 | Home construction | Home & Garden | 1.62× | ||
| 10 | Table (furniture) | Home & Garden | 1.62× | ||
| 11 | Renovation | Home & Garden | 1.61× | ||
| 12 | Garden furniture | Home & Garden | 1.60× | ||
| 13 | Bedroom | Home & Garden | 1.59× | ||
| 14 | Home Interiors | Home & Garden | 1.59× | ||
| 15 | Chair | Home & Garden | 1.57× | ||
| 16 | Living room | Home & Garden | 1.56× | ||
| 17 | Decorative arts | Arts & Culture | 1.55× | ||
| 18 | Child development | Business & Career | 1.53× | ||
| 19 | Household | Home & Garden | 1.52× | ||
| 20 | Home decorating ideas | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Early Adopter Mentality | POWER | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.41× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.69× |
Interior design has an estimated audience of 2,790,245 people in Netherlands, concentrated in North Holland and Zuid-Holland.
60.4% of Interior design fans are female, 39.6% are male, with an average age of 45.0 years.
Interior design fans show strongest brand affinity for Renovation (1.61×), Living room (1.56×), and Bedroom (1.59×) over the country average.
Interior design fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~900K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Interior design itself, the audience over-indexes on Living room (1.56×), Bedroom (1.59×), Home repair (1.67×), and Home Interior Design (1.69×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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