A data profile of the people who buy, follow and care about Bedroom in Netherlands — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 2,635,647 people in Netherlands.
Bedroom has an estimated audience of 2,635,647 people in Netherlands. 66.1% are female, 33.9% are male, average age 43.9. Top brand affinities: Bedroom furniture, Modern architecture, Hornbach, Jumbo (supermarket), IKEA.
Top brand affinities include Bedroom furniture, Modern architecture, Hornbach, with strongest over-indexing on Bedroom furniture (6.21× the country average).
Demographically, the Bedroom audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Bedroom fan in Netherlands is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Bedroom profile in Netherlands.
66.1% are female, 33.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 43.9 |
| Estimated audience size | 2,635,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Bedroom audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 6.21× | ||
| 02 | Bed sheet | Home & Garden | 5.03× | ||
| 03 | Terraced house | Home & Garden | 4.91× | ||
| 04 | Scandinavian design | Home & Garden | 4.71× | ||
| 05 | Single-family detached home | Home & Garden | 4.39× | ||
| 06 | Modern architecture | Arts & Culture | 4.22× | ||
| 07 | Household goods | Home & Garden | 4.17× | ||
| 08 | Real property | Home & Garden | 4.00× | ||
| 09 | Property finder | Home & Garden | 3.56× | ||
| 10 | Sunweb | Travel & Leisure | 3.48× | ||
| 11 | Renovation | Home & Garden | 2.72× | ||
| 12 | Apartment | Business & Career | 2.63× | ||
| 13 | Hornbach | Shopping | 2.29× | ||
| 14 | Internet & Social Media | 2.14× | |||
| 15 | Shopping malls | Shopping | 2.03× | ||
| 16 | Aldi | Shopping | 1.97× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.95× | ||
| 18 | IKEA | Home & Garden | 1.94× | ||
| 19 | Rabobank | Business & Career | 1.83× | ||
| 20 | Albert Heijn | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.22× | |
| DIY Mentality | THRILL | 1.72× | |
| Family Orientation | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Spirituality | BALANCE | 0.99× | |
| Pet Ownership | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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