A data profile of the people who buy, follow and care about Shopping malls in Netherlands — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 3,413,709 people in Netherlands.
The average Shopping malls fan in Netherlands is 46.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Kruidvat, HEMA, Lidl, with strongest over-indexing on Kruidvat (1.89× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shopping malls fan in Netherlands is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Shopping malls profile in Netherlands.
69.7% are female, 30.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 46.0 |
| Estimated audience size | 3,413,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Shopping malls audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 2.01× | |
| 02 | Groningen | ~200K | 1.36× | |
| 03 | Zeeland | ~90K | 1.16× | |
| 04 | Zuid-Holland | ~900K | 1.09× | |
| 05 | Flevoland | ~100K | 1.09× | |
| 06 | Limburg | ~200K | 1.01× | |
| 07 | North Brabant | ~500K | 0.93× | |
| 08 | Overijssel | ~200K | 0.76× | |
| 09 | Utrecht | ~200K | 0.73× | |
| 10 | Gelderland | ~300K | 0.72× | |
| 11 | Drenthe | ~70K | 0.70× | |
| 12 | Friesland | ~80K | 0.64× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MS Mode | Fashion & Accessoires | 2.39× | ||
| 02 | C&A | Shopping | 2.38× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.30× | ||
| 04 | Libelle | Pets & Animals | 2.23× | ||
| 05 | Etos | Health | 2.10× | ||
| 06 | Scapino | Fashion & Accessoires | 2.10× | ||
| 07 | Living room | Home & Garden | 2.06× | ||
| 08 | Bedroom | Home & Garden | 2.03× | ||
| 09 | postcode loterij | Games | 1.94× | ||
| 10 | Kruidvat | Shopping | 1.89× | ||
| 11 | Bed | Home & Garden | 1.79× | ||
| 12 | HEMA | Shopping | 1.76× | ||
| 13 | Lidl | Shopping | 1.70× | ||
| 14 | H&M | Shopping | 1.69× | ||
| 15 | Discount stores | Shopping | 1.66× | ||
| 16 | Marco Borsato | Music & Radio | 1.64× | ||
| 17 | Recipes | Food & Beverages | 1.58× | ||
| 18 | Kwantum | Home & Garden | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.56× | ||
| 20 | Primark | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.69× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.69× | |
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.81× |
Shopping malls has an estimated audience of 3,413,709 people in Netherlands, concentrated in North Holland and Zuid-Holland.
69.7% of Shopping malls fans are female, 30.3% are male, with an average age of 46.0 years.
Shopping malls fans show strongest brand affinity for Kruidvat (1.89×), HEMA (1.76×), and Lidl (1.7×) over the country average.
Shopping malls fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~900K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on HEMA (1.76×), Lidl (1.7×), IKEA (1.56×), and Etos (2.1×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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