A data profile of the people who buy, follow and care about Living room in Netherlands — modelled from more than twelve digital signal sources. Living room has an estimated audience of 3,403,980 people in Netherlands.
Living room has an estimated audience of 3,403,980 people in Netherlands. 64.4% are female, 35.6% are male, average age 44.0. Top brand affinities: IKEA, Hornbach, Jumbo (supermarket), WhatsApp, Aldi.
Top brand affinities include IKEA, Hornbach, Jumbo (supermarket), with strongest over-indexing on IKEA (2.26× the country average).
Demographically, the Living room audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Family Orientation.
The typical Living room fan in Netherlands is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Living room profile in Netherlands.
64.4% are female, 35.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 44.0 |
| Estimated audience size | 3,403,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Living room audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 3.94× | ||
| 02 | Real property | Home & Garden | 3.56× | ||
| 03 | Sunweb | Travel & Leisure | 3.46× | ||
| 04 | Modern architecture | Arts & Culture | 3.40× | ||
| 05 | Bedroom furniture | Home & Garden | 3.38× | ||
| 06 | Renovation | Home & Garden | 2.35× | ||
| 07 | Hornbach | Shopping | 2.31× | ||
| 08 | IKEA | Home & Garden | 2.26× | ||
| 09 | Apartment | Business & Career | 2.17× | ||
| 10 | Shopping malls | Shopping | 2.06× | ||
| 11 | Internet & Social Media | 2.04× | |||
| 12 | Jumbo (supermarket) | Shopping | 1.95× | ||
| 13 | TUI | Travel & Leisure | 1.94× | ||
| 14 | Aldi | Shopping | 1.88× | ||
| 15 | Rabobank | Business & Career | 1.81× | ||
| 16 | Albert Heijn | Shopping | 1.75× | ||
| 17 | Voetbalprimeur | Sports | 1.74× | ||
| 18 | Primark | Shopping | 1.74× | ||
| 19 | Furniture | Home & Garden | 1.65× | ||
| 20 | H&M | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.02× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| DIY Mentality | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Spirituality | BALANCE | 1.01× | |
| Social Media Usage | JOY | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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