Living room Audience in United States

Living room has an estimated audience of 23,305,005 people in United States. 64.8% are female, 35.2% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Hobby Lobby, MSN.

The average Living room fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (36.43× the country average). Demographically, the Living room audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Living room fans

Demographic split for Living room audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.1
Estimated audience size23,305,005

Audience persona

The typical Living room fan in United States is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Living room in United States
RegionReachAffinity
California3,121,1201.22×
Texas2,322,4221.16×
Florida2,107,3791.34×
New York1,943,7781.49×
Georgia910,9601.27×
Illinois817,5411.05×
North Carolina779,6181.11×
Pennsylvania740,4040.94×
Maryland718,2381.79×
New Jersey710,3261.2×
Ohio684,3040.95×
Michigan597,9770.98×
Arizona589,0751.24×
Missouri558,5841.49×
Virginia555,4000.98×
Indiana525,1751.23×
South Carolina521,9901.49×
Massachusetts463,2131.01×
Tennessee445,7470.95×
Washington427,3780.91×
Minnesota383,4701.15×
Alabama341,5191.05×
Louisiana302,0201×
Colorado299,6390.82×
Kentucky281,7640.96×
Wisconsin278,4710.79×
Oregon277,2471.04×
Utah265,5701.27×
Oklahoma250,1990.97×
Connecticut248,4071.06×
Mississippi205,1141.07×
Nevada189,5620.84×
Arkansas186,7270.97×
Kansas163,2210.89×
Iowa161,5990.84×
New Mexico99,7310.85×
Nebraska97,6800.84×
West Virginia92,3440.85×
Idaho91,9060.79×
New Hampshire74,7730.81×
Rhode Island68,5530.92×
Hawaii67,7380.68×
Maine65,8150.79×
Washington, District of Columbia62,1800.89×
Delaware61,6750.96×
Montana54,4810.84×
South Dakota39,0460.72×
North Dakota36,3510.76×
Alaska27,8650.56×
Vermont26,5330.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Living room audience
BrandAffinityCategory
Kia Sportage36.43×Cars & Mobility
Honda HR-V24.29×Cars & Mobility
Pre-school playgroup26.08×Kids & Family
Hobby Lobby2.64×Home & Garden
MSN2.68×News
Scooby-Doo3.38×Movies & TV
Modern architecture4.12×Arts & Culture
Jeep Grand Cherokee6.67×Cars & Mobility
Property finder3.52×Home & Garden
Home Appliances2.27×Home & Garden
Real property2.97×Home & Garden
Staples (Canada)2.77×Business & Career
Aldi1.95×Shopping
Best Buy1.89×Shopping
Aubrey Plaza5.68×Movies & TV
Great Clips2.83×Beauty & Wellness
Furniture1.51×Home & Garden
Apartment1.84×Business & Career
Dollar General1.73×Shopping
Google Flights2.46×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Living room audience
TraitClusterScore
Design AffinityPREMIUM1.67
DIY MentalityTHRILL1.38
Price SensitivityPREMIUM1.36
Quality AwarenessPREMIUM1.36
IndulgenceJOY1.2
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Living room
CountryShare
United States12.0%
Japan8.3%
Germany4.9%

See Living room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Living room have in United States?

Living room has an estimated audience of 23,305,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Living room fans?

64.8% of Living room fans are female, 35.2% are male, with an average age of 39.1 years.

Which brands do Living room fans like most?

Living room fans show strongest brand affinity for Kia Sportage (36.43×), Honda HR-V (24.29×), and Pre-school playgroup (26.08×) over the country average.

Where do Living room fans live in United States?

Living room fans in United States are most concentrated in California (reach 3,121,120), Texas (reach 2,322,422), and Florida (reach 2,107,379). These three regions account for the largest share of the active audience.

What other brands do Living room fans also like?

Beyond Living room itself, the audience over-indexes on Honda HR-V (24.29×), Pre-school playgroup (26.08×), Hobby Lobby (2.64×), and MSN (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.