Rascasse Audience Intelligence

Living room Audience in United States

A data profile of the people who buy, follow and care about Living room in United States — modelled from more than twelve digital signal sources. Living room has an estimated audience of 23,305,005 people in United States.

#920among Topic in United States#101in Home & Garden

The average Living room fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Modern architecture, Real property, Apartment, with strongest over-indexing on Modern architecture (4.55× the country average).

Demographically, the Living room audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Living room fan in United States is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Living room profile in United States.

Audience size
23.3M
in United States
Gender
64.8%♀
35.2% male
Age
39.1
average years
Country rank
#1344
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Living room fans

64.8% are female, 35.2% are male, average age 39.1.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Living room audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.1
Estimated audience size23,305,005
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Living room audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Living room audience comes from United States.

Worldwide audience distribution share by country for Living room
CountryShare
United States12.0%
Japan8.3%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Living room audience in United States is strongest.

Fig. 05

Top regions by affinity

Living room fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~700K1.76×
02New York~2.5M1.73×
03Missouri~600K1.51×
04California~3.5M1.31×
05South Carolina~500K1.31×
06Florida~2M1.28×
07Utah~300K1.25×
08Minnesota~400K1.24×
09Georgia~900K1.23×
10Indiana~500K1.22×
11Arizona~600K1.20×
12Washington, District of Columbia~80K1.18×
13New Jersey~700K1.15×
14Texas~2.5M1.14×
15North Carolina~700K1.04×
16Connecticut~200K1.04×
17Mississippi~200K1.04×
18Alabama~300K1.03×
19Illinois~800K0.99×
20Kentucky~300K0.98×
21Arkansas~200K0.98×
22Oregon~300K0.97×
23Virginia~500K0.95×
24Louisiana~300K0.95×
25Ohio~700K0.94×
26Michigan~600K0.94×
27Delaware~60K0.94×
28Pennsylvania~700K0.93×
29Oklahoma~200K0.93×
30Rhode Island~70K0.93×
31Massachusetts~400K0.92×
32Kansas~200K0.92×
33Nebraska~100K0.92×
34West Virginia~100K0.92×
35Washington~400K0.89×
36Tennessee~400K0.88×
37North Dakota~40K0.88×
38South Dakota~50K0.87×
39Iowa~200K0.86×
40Idaho~100K0.86×
41New Hampshire~80K0.84×
42Montana~50K0.84×
43New Mexico~100K0.83×
44Nevada~200K0.82×
45Maine~70K0.81×
46Wisconsin~300K0.80×
47Colorado~300K0.76×
48Vermont~30K0.73×
49Hawaii~70K0.71×
50Alaska~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Living room, United States
0.70×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Living room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Living room audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden4.85×
02Modern architectureArts & Culture4.55×
03Garden furnitureHome & Garden4.16×
04Property finderHome & Garden3.18×
05Real propertyHome & Garden2.98×
06KitchenwareHome & Garden2.68×
07Microwave ovenHome & Garden2.68×
08RefrigeratorHome & Garden2.35×
09IKEAHome & Garden2.34×
10ApartmentBusiness & Career2.23×
11Scooby-DooMovies & TV2.23×
12Home AppliancesHome & Garden2.20×
13Discount storesShopping2.12×
14LunchFood & Beverages2.06×
15RenovationHome & Garden1.98×
16Shopping mallsShopping1.88×
17Hobby LobbyHome & Garden1.76×
18Mortgage loansBusiness & Career1.76×
19FurnitureHome & Garden1.73×
20AirbnbTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Living room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Living room audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.77×
Quality AwarenessPREMIUM1.75×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Living room audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Early Adopter MentalityPOWER0.86×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Living room have in United States?

Living room has an estimated audience of 23,305,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Living room fans?

64.8% of Living room fans are female, 35.2% are male, with an average age of 39.1 years.

03

Which brands do Living room fans like most?

Living room fans show strongest brand affinity for Modern architecture (4.55×), Real property (2.98×), and Apartment (2.23×) over the country average.

04

Where do Living room fans live in United States?

Living room fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Living room fans also like?

Beyond Living room itself, the audience over-indexes on Real property (2.98×), Apartment (2.23×), IKEA (2.34×), and Home Appliances (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Living room audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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