Rascasse Audience Intelligence

Lunch Audience in United States

A data profile of the people who buy, follow and care about Lunch in United States — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 42,269,827 people in United States.

#382among Topic in United States#49in Food & Beverages

The average Lunch fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include McDonald's, Texas Roadhouse, Local food, with strongest over-indexing on McDonald's (2.72× the country average).

Demographically, the Lunch audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lunch fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for McDonald's.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lunch profile in United States.

Audience size
42.3M
in United States
Gender
60.3%♀
39.7% male
Age
40.1
average years
Country rank
#528
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lunch fans

60.3% are female, 39.7% are male, average age 40.1.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Lunch audience in United States
MetricValue
Female60.3%
Male39.7%
Average age40.1
Estimated audience size42,269,827
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Lunch audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Lunch audience comes from United States.

Worldwide audience distribution share by country for Lunch
CountryShare
United States18.0%
Japan9.5%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Lunch fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K2.90×
02Hawaii~400K2.15×
03Vermont~200K2.09×
04New York~4.5M1.83×
05Washington~1.5M1.63×
06Colorado~1M1.62×
07Massachusetts~1.5M1.60×
08Maine~200K1.58×
09Oregon~700K1.54×
10California~6M1.34×
11Rhode Island~200K1.24×
12Montana~100K1.22×
13New Hampshire~200K1.09×
14Illinois~1.5M1.07×
15Virginia~1M1.04×
16North Carolina~1.5M1.01×
17Connecticut~400K0.98×
18Wyoming~60K0.97×
19Utah~400K0.95×
20New Jersey~1M0.94×
21Idaho~200K0.94×
22South Carolina~600K0.92×
23Pennsylvania~1.5M0.90×
24Texas~3M0.89×
25Arizona~800K0.89×
26Florida~2.5M0.85×
27Louisiana~400K0.82×
28New Mexico~200K0.82×
29Georgia~1M0.81×
30Maryland~600K0.81×
31Missouri~500K0.81×
32Wisconsin~500K0.81×
33Nevada~300K0.81×
34Alaska~70K0.80×
35Tennessee~700K0.79×
36Minnesota~500K0.79×
37Michigan~800K0.73×
38Kansas~200K0.72×
39Delaware~80K0.67×
40Nebraska~100K0.66×
41Ohio~800K0.64×
42Oklahoma~300K0.64×
43Indiana~500K0.62×
44Arkansas~200K0.62×
45Kentucky~300K0.61×
46Alabama~300K0.57×
47Iowa~200K0.57×
48South Dakota~50K0.51×
49Mississippi~200K0.44×
50West Virginia~80K0.38×
Fig. 06

Affinity by region

Affinity by region — Lunch, United States
0.38×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lunch audience
#·InterestCategoryAffinity×
01Luxury yachtTravel & Leisure3.74×
02Coat (clothing)Fashion & Accessoires3.63×
03KitchenwareHome & Garden3.14×
04Local foodFood & Beverages2.83×
05Culver'sFood & Beverages2.78×
06McDonald'sFood & Beverages2.72×
07In-N-Out BurgerFood & Beverages2.49×
08DinnerFood & Beverages2.43×
09Texas RoadhouseFood & Beverages2.29×
10BreakfastFood & Beverages2.29×
11Panda ExpressFood & Beverages2.24×
12Burger KingFood & Beverages2.19×
13LiteratureBusiness & Career2.02×
14VeganismFood & Beverages1.93×
15Fast foodFood & Beverages1.89×
16Dollar TreeShopping1.88×
17Chick-fil-AFood & Beverages1.82×
18MotivationBusiness & Career1.81×
19PartiesMusic & Radio1.68×
20Target CorporationShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lunch audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
SustainabilityBALANCE1.73×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lunch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.98×
TraditionCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lunch have in United States?

Lunch has an estimated audience of 42,269,827 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lunch fans?

60.3% of Lunch fans are female, 39.7% are male, with an average age of 40.1 years.

03

Which brands do Lunch fans like most?

Lunch fans show strongest brand affinity for McDonald's (2.72×), Texas Roadhouse (2.29×), and Local food (2.83×) over the country average.

04

Where do Lunch fans live in United States?

Lunch fans in United States are most concentrated in California (reach ~6M), New York (reach ~4.5M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Lunch fans also like?

Beyond Lunch itself, the audience over-indexes on Texas Roadhouse (2.29×), Local food (2.83×), Kitchenware (3.14×), and In-N-Out Burger (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Lunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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