Lunch Audience in United States

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Lunch has an estimated audience of 42,269,827 people in United States. 60.3% are female, 39.7% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Texas Roadhouse, Local food, Kitchenware, Dinner, In-N-Out Burger.

The average Lunch fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Texas Roadhouse, Local food, Kitchenware, with strongest over-indexing on Texas Roadhouse (2.29× the country average). Demographically, the Lunch audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Lunch fans

Demographic split for Lunch audience in United States
MetricValue
Female60.3%
Male39.7%
Average age40.1
Estimated audience size42,269,827

Audience persona

The typical Lunch fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Lunch in United States
RegionReachAffinity
California6,540,0371.41×
New York4,877,9172.07×
Texas3,447,6400.95×
Florida2,582,9130.9×
Illinois1,605,5851.14×
Massachusetts1,434,4331.72×
Washington1,423,9171.68×
Pennsylvania1,352,1720.95×
North Carolina1,302,4171.02×
Colorado1,190,7351.79×
Virginia1,131,2941.1×
Georgia1,089,6370.84×
New Jersey1,048,1080.97×
Michigan875,7500.79×
Ohio862,5170.66×
Oregon791,1571.63×
Arizona775,2750.9×
Tennessee675,7380.8×
Maryland597,8140.82×
South Carolina580,7050.91×
Missouri567,6990.83×
Wisconsin518,8300.82×
Minnesota511,8020.85×
Indiana486,0700.63×
Louisiana446,7450.82×
Connecticut414,7480.98×
Washington, District of Columbia395,7703.12×
Utah373,7770.99×
Hawaii363,7522×
Nevada342,8360.84×
Kentucky315,8650.6×
Oklahoma306,5030.65×
Alabama305,7430.52×
Kansas248,6300.75×
Maine211,3091.4×
Arkansas197,3330.57×
Iowa189,1730.54×
Idaho182,4680.86×
New Hampshire167,2541×
New Mexico164,4970.78×
Rhode Island161,1131.2×
Nebraska140,0420.66×
Mississippi139,5710.4×
Vermont133,9081.8×
Montana124,5471.06×
Delaware70,5690.61×
Alaska65,2710.72×
West Virginia60,9940.31×
Wyoming47,1590.75×
South Dakota42,7740.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lunch audience
BrandAffinityCategory
Texas Roadhouse2.29×Food & Beverages
Local food2.83×Food & Beverages
Kitchenware3.14×Home & Garden
Dinner2.43×Food & Beverages
In-N-Out Burger2.49×Food & Beverages
Burger King2.19×Food & Beverages
Fast food1.89×Food & Beverages
Breakfast2.29×Food & Beverages
Veganism1.93×Food & Beverages
Motivation1.81×Business & Career
Parties1.68×Music & Radio
Luxury yacht3.74×Travel & Leisure
Chick-fil-A1.82×Food & Beverages
Dollar Tree1.88×Shopping
Panda Express2.24×Food & Beverages
Target Corporation1.6×Shopping
Coat (clothing)3.63×Fashion & Accessoires
Literature2.02×Business & Career
Fine art2.29×Business & Career
Walgreens1.78×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lunch audience
TraitClusterScore
IndulgenceJOY1.49
Price SensitivityPREMIUM1.2
TravellingTHRILL1.15
Community OrientationOPEN1.13
Family OrientationCONSERVATISM1.13
Healthy LifestyleBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Lunch
CountryShare
United States18.0%
Japan9.5%
China7.1%

See Lunch audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Lunch have in United States?

Lunch has an estimated audience of 42,269,827 people in United States, concentrated in California and New York.

What is the gender split and age of Lunch fans?

60.3% of Lunch fans are female, 39.7% are male, with an average age of 40.1 years.

Which brands do Lunch fans like most?

Lunch fans show strongest brand affinity for Texas Roadhouse (2.29×), Local food (2.83×), and Kitchenware (3.14×) over the country average.

Where do Lunch fans live in United States?

Lunch fans in United States are most concentrated in California (reach 6,540,037), New York (reach 4,877,917), and Texas (reach 3,447,640). These three regions account for the largest share of the active audience.

What other brands do Lunch fans also like?

Beyond Lunch itself, the audience over-indexes on Local food (2.83×), Kitchenware (3.14×), Dinner (2.43×), and In-N-Out Burger (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.