Literature Audience in United States

Literature has an estimated audience of 49,797,291 people in United States. 64.6% are female, 35.4% are male, average age 41.2. Top regions: California, Texas, Florida.
The average Literature fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Literature fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.2 |
| Estimated audience size | 49,797,291 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,149,563 | 1.31× |
| Texas | 4,769,394 | 1.11× |
| Florida | 4,188,081 | 1.24× |
| New York | 3,029,018 | 1.09× |
| Georgia | 1,912,281 | 1.25× |
| Pennsylvania | 1,645,699 | 0.98× |
| Michigan | 1,610,559 | 1.24× |
| Illinois | 1,591,060 | 0.96× |
| North Carolina | 1,472,713 | 0.98× |
| Ohio | 1,365,398 | 0.89× |
| Virginia | 1,351,752 | 1.11× |
| New Jersey | 1,172,791 | 0.93× |
| Washington | 1,153,400 | 1.15× |
| Arizona | 1,023,983 | 1.01× |
| Maryland | 1,012,753 | 1.18× |
| Tennessee | 1,007,168 | 1.01× |
| Massachusetts | 999,419 | 1.02× |
| Indiana | 912,858 | 1.0× |
| Missouri | 816,210 | 1.02× |
| Alabama | 734,310 | 1.06× |
| Minnesota | 709,362 | 0.99× |
| South Carolina | 707,361 | 0.94× |
| Colorado | 695,564 | 0.89× |
| Louisiana | 661,303 | 1.03× |
| Wisconsin | 661,038 | 0.88× |
| Kentucky | 635,948 | 1.02× |
| Oregon | 634,304 | 1.11× |
| Oklahoma | 596,986 | 1.08× |
| Nevada | 467,126 | 0.97× |
| Connecticut | 462,853 | 0.93× |
| Mississippi | 444,248 | 1.08× |
| Utah | 411,100 | 0.92× |
| Arkansas | 404,725 | 0.99× |
| Kansas | 399,207 | 1.02× |
| Iowa | 359,854 | 0.88× |
| Hawaii | 251,121 | 1.17× |
| New Mexico | 250,164 | 1.0× |
| Idaho | 241,771 | 0.97× |
| Nebraska | 219,624 | 0.88× |
| West Virginia | 217,139 | 0.94× |
| Washington, District of Columbia | 177,452 | 1.19× |
| Maine | 157,788 | 0.88× |
| New Hampshire | 157,513 | 0.8× |
| Rhode Island | 135,565 | 0.86× |
| Delaware | 129,545 | 0.94× |
| Montana | 114,783 | 0.83× |
| Alaska | 102,641 | 0.96× |
| South Dakota | 97,237 | 0.84× |
| North Dakota | 86,860 | 0.85× |
| Vermont | 74,798 | 0.86× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 5.6% |
| Brazil | 4.7% |
See Literature audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.