Literature Audience in Mexico
Literature has an estimated audience of 9,478,361 people in Mexico. 56.3% are female, 43.7% are male, average age 33.3.
Demographically, the Literature audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Spirituality, Creativity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Literature fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.3 |
| Estimated audience size | 9,478,361 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Creativity | OPEN | 1.39 |
| Need for Security | CONSERVATISM | 1.37 |
| Travelling | THRILL | 1.35 |
| Risk Appetite | THRILL | 1.31 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 5.6% |
| Brazil | 4.7% |
See Literature audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.