Rascasse Audience Intelligence

Literature Audience in India

A data profile of the people who buy, follow and care about Literature in India — modelled from more than twelve digital signal sources. Literature has an estimated audience of 13,699,607 people in India.

#22among Field of study in India#192among Topic in India#44in Business & Career

The average Literature fan in India is 33.5 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Literature profile in India.

Audience size
13.7M
in India
Gender
26.5%♀
73.5% male
Age
33.5
average years
Country rank
#250
Topic in India
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Literature fans

26.5% are female, 73.5% are male, average age 33.5.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Literature audience in India
MetricValue
Female26.5%
Male73.5%
Average age33.5
Estimated audience size13,699,607
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Literature audience in India
Age bracketShare%
16-1931%
20-2927%
30-3919%
40-4913%
50+10%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Literature audience comes from India.

Worldwide audience distribution share by country for Literature
CountryShare
United States16.7%
Italy5.6%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Literature audience in India is strongest.

Fig. 05

Top regions by affinity

Literature fans by region: top regions in India
#RegionReachAffinity×
01Jharkhand~200K1.34×
02Uttarakhand~90K1.31×
03Arunachal Pradesh~10K1.24×
04Nagaland~10K1.20×
05Tripura~20K1.18×
06West Bengal~500K1.17×
07Uttar Pradesh~800K1.14×
08Assam~200K1.10×
09Rajasthan~300K1.07×
10Bihar~300K1.07×
11Sikkim~6K1.06×
12Himachal Pradesh~60K1.05×
13Odisha~200K1.02×
14Chhattisgarh~90K1.00×
15Manipur~20K1.00×
16Meghalaya~10K1.00×
17Mizoram~9K0.97×
18Madhya Pradesh~200K0.94×
19Punjab (region)~200K0.94×
20Maharashtra~600K0.90×
21Jammu and Kashmir~50K0.87×
22Tamil Nadu~300K0.86×
23Karnataka~300K0.83×
24Haryana~100K0.82×
25Goa~10K0.81×
26Gujarat~300K0.74×
27Telangana~100K0.74×
28Kerala~100K0.72×
29Andhra Pradesh~100K0.58×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in India

See Literature audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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