A data profile of the people who buy, follow and care about Literature in Portugal — modelled from more than twelve digital signal sources. Literature has an estimated audience of 3,037,726 people in Portugal.
The average Literature fan in Portugal is 47.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Literature profile in Portugal.
62.4% are female, 37.6% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 47.5 |
| Estimated audience size | 3,037,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Literature audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 5.6% |
| Brazil | 4.7% |
Where the Literature audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.11× | |
| 02 | Portalegre District | ~40K | 1.10× | |
| 03 | Guarda District | ~40K | 1.08× | |
| 04 | Beja District | ~50K | 1.06× | |
| 05 | Vila Real District | ~60K | 1.04× | |
| 06 | Évora District | ~60K | 1.04× | |
| 07 | Castelo Branco District | ~60K | 1.02× | |
| 08 | Viana do Castelo District | ~80K | 1.00× | |
| 09 | Azores | ~80K | 0.99× | |
| 10 | Viseu District | ~100K | 0.98× | |
| 11 | Madeira | ~90K | 0.97× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~200K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.93× | |
| 15 | Braga District | ~300K | 0.92× | |
| 16 | Faro District | ~200K | 0.92× | |
| 17 | Setúbal District | ~300K | 0.91× | |
| 18 | Lisbon District | ~800K | 0.85× | |
| 19 | Porto District | ~500K | 0.82× | |
| 20 | Santarém District | ~100K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.