Rascasse Audience Intelligence

Literature Audience in Brazil

Name: Literature — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Literature in Brazil — modelled from more than twelve digital signal sources. Literature has an estimated audience of 13,990,647 people in Brazil.

#22among Field of study in Brazil #216among Topic in Brazil #47in Business & Career

The average Literature fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Literature profile in Brazil.

Audience size

14M

in Brazil

Gender

67.9%♀

32.1% male

Age

41.0

average years

Country rank

#314

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Literature fans

67.9% are female, 32.1% are male, average age 41.0.

Fig. 02

Gender split

67.9%

Female

32.1%

Male

Demographic split for Literature audience in Brazil
Metric	Value
Female	67.9%
Male	32.1%
Average age	41.0
Estimated audience size	13,990,647

Fig. 03

Age distribution

Age distribution of the Literature audience in Brazil
Age bracket	Share	%
16-19		18%
20-29		17%
30-39		19%
40-49		21%
50+		25%

Fig. 04

Worldwide distribution

4.7%

of the worldwide Literature audience comes from Brazil.

Worldwide audience distribution share by country for Literature
Country	Share
United States	16.7%
Italy	5.6%
Brazil	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Literature audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Literature fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~50K	1.18×
02	Acre	~50K	1.11×
03	Amapá	~50K	1.10×
04	Amazonas	~300K	1.06×
05	São Paulo	~3.5M	1.02×
06	Maranhão	~400K	1.02×
07	Paraíba	~300K	1.02×
08	Tocantins	~90K	1.00×
09	Piauí	~200K	0.99×
10	Rondônia	~100K	0.99×
11	Pernambuco	~600K	0.98×
12	Alagoas	~200K	0.98×
13	Mato Grosso do Sul	~200K	0.98×
14	Sergipe	~100K	0.98×
15	Federal District	~200K	0.97×
16	Rio Grande do Norte	~200K	0.95×
17	Ceará	~600K	0.93×
18	Mato Grosso	~200K	0.93×
19	Pará	~400K	0.92×
20	Espírito Santo	~300K	0.92×
21	Santa Catarina	~600K	0.90×
22	Bahia	~800K	0.88×
23	Rio Grande do Sul	~700K	0.88×
24	Goiás	~500K	0.88×
25	Rio de Janeiro	~1M	0.85×
26	Minas Gerais	~1M	0.84×
27	Paraná	~700K	0.83×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

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See Literature audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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