A data profile of the people who buy, follow and care about Literature in Austria — modelled from more than twelve digital signal sources. Literature has an estimated audience of 1,004,173 people in Austria.
The average Literature fan in Austria is 42.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
The key figures that characterise the Literature profile in Austria.
61.6% are female, 38.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.5 |
| Estimated audience size | 1,004,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Literature audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 5.6% |
| Brazil | 4.7% |
Where the Literature audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.15× | |
| 02 | Salzburg | ~70K | 1.05× | |
| 03 | Carinthia (state) | ~50K | 1.03× | |
| 04 | Styria | ~100K | 1.02× | |
| 05 | Upper Austria | ~100K | 1.00× | |
| 06 | Vorarlberg | ~40K | 0.99× | |
| 07 | Burgenland | ~30K | 0.99× | |
| 08 | Lower Austria | ~100K | 0.96× | |
| 09 | Tyrol | ~60K | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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