A data profile of the people who buy, follow and care about Lunch in India — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 4,964,102 people in India.
The average Lunch fan in India is 31.8 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include ONEUS, XXXTentacion, Bollywood movies, with strongest over-indexing on ONEUS (5.13× the country average).
Demographically, the Lunch audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Lunch fan in India is balanced, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for ONEUS.
The key figures that characterise the Lunch profile in India.
46.1% are female, 53.9% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 31.8 |
| Estimated audience size | 4,964,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Lunch audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~6K | 1.84× | |
| 02 | Goa | ~8K | 1.53× | |
| 03 | Nagaland | ~5K | 1.39× | |
| 04 | Assam | ~70K | 1.34× | |
| 05 | Manipur | ~8K | 1.26× | |
| 06 | Tripura | ~8K | 1.19× | |
| 07 | Karnataka | ~100K | 1.14× | |
| 08 | Sikkim | ~2K | 1.07× | |
| 09 | West Bengal | ~200K | 1.05× | |
| 10 | Tamil Nadu | ~100K | 1.03× | |
| 11 | Uttarakhand | ~20K | 1.03× | |
| 12 | Maharashtra | ~200K | 1.00× | |
| 13 | Himachal Pradesh | ~20K | 1.00× | |
| 14 | Andhra Pradesh | ~60K | 0.97× | |
| 15 | Odisha | ~50K | 0.95× | |
| 16 | Jharkhand | ~40K | 0.93× | |
| 17 | Telangana | ~70K | 0.92× | |
| 18 | Haryana | ~60K | 0.87× | |
| 19 | Chhattisgarh | ~30K | 0.87× | |
| 20 | Meghalaya | ~4K | 0.86× | |
| 21 | Gujarat | ~100K | 0.85× | |
| 22 | Mizoram | ~3K | 0.81× | |
| 23 | Uttar Pradesh | ~200K | 0.75× | |
| 24 | Madhya Pradesh | ~70K | 0.75× | |
| 25 | Punjab (region) | ~50K | 0.71× | |
| 26 | Kerala | ~50K | 0.69× | |
| 27 | Rajasthan | ~80K | 0.67× | |
| 28 | Bihar | ~60K | 0.64× | |
| 29 | Jammu and Kashmir | ~10K | 0.58× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 5.13× | ||
| 02 | Breakfast | Food & Beverages | 3.63× | ||
| 03 | Dinner | Food & Beverages | 3.63× | ||
| 04 | BTS | Music & Radio | 3.17× | ||
| 05 | Seafood | Food & Beverages | 3.12× | ||
| 06 | Take-out | Food & Beverages | 3.04× | ||
| 07 | Delivery order | Food & Beverages | 2.98× | ||
| 08 | Snack food | Food & Beverages | 2.93× | ||
| 09 | Grilling | Food & Beverages | 2.77× | ||
| 10 | Online food ordering | Food & Beverages | 2.32× | ||
| 11 | Cuisine | Food & Beverages | 1.75× | ||
| 12 | Women's clothing | Fashion & Accessoires | 1.68× | ||
| 13 | XXXTentacion | Music & Radio | 1.64× | ||
| 14 | Tamil language | Politics & Society | 1.63× | ||
| 15 | Telugu language | Politics & Society | 1.63× | ||
| 16 | Serial (podcast) | Music & Radio | 1.61× | ||
| 17 | Harry Potter | Movies & TV | 1.59× | ||
| 18 | Bollywood movies | Movies & TV | 1.56× | ||
| 19 | Restaurants | Food & Beverages | 1.52× | ||
| 20 | Beverages | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.93× | |
| Healthy Lifestyle | BALANCE | 1.86× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.99× | |
| DIY Mentality | THRILL | 1.01× | |
| Community Orientation | OPEN | 1.02× |
Lunch has an estimated audience of 4,964,102 people in India, concentrated in Maharashtra and Uttar Pradesh.
46.1% of Lunch fans are female, 53.9% are male, with an average age of 31.8 years.
Lunch fans show strongest brand affinity for ONEUS (5.13×), XXXTentacion (1.64×), and Bollywood movies (1.56×) over the country average.
Lunch fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on XXXTentacion (1.64×), Bollywood movies (1.56×), Cuisine (1.75×), and Breakfast (3.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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