A data profile of the people who buy, follow and care about Lunch in Norway — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 802,443 people in Norway.
Lunch has an estimated audience of 802,443 people in Norway. 68.5% are female, 31.5% are male, average age 44.6. Top brand affinities: Breakfast, Dinner, Burger King, IKEA, REMA 1000.
Top brand affinities include Breakfast, Dinner, Burger King, with strongest over-indexing on Breakfast (4.56× the country average).
Demographically, the Lunch audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Lunch fan in Norway is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Breakfast.
The key figures that characterise the Lunch profile in Norway.
68.5% are female, 31.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 44.6 |
| Estimated audience size | 802,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Lunch audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brunch | Food & Beverages | 5.98× | ||
| 02 | Breakfast | Food & Beverages | 4.56× | ||
| 03 | Snack food | Food & Beverages | 4.43× | ||
| 04 | Dinner | Food & Beverages | 3.57× | ||
| 05 | Seafood | Food & Beverages | 3.51× | ||
| 06 | Diners | Food & Beverages | 3.41× | ||
| 07 | Ice cream | Food & Beverages | 3.31× | ||
| 08 | Italian cuisine | Food & Beverages | 2.91× | ||
| 09 | Meat | Food & Beverages | 2.90× | ||
| 10 | Burger King | Food & Beverages | 2.88× | ||
| 11 | Juice | Food & Beverages | 2.70× | ||
| 12 | Tea | Food & Beverages | 2.60× | ||
| 13 | Eating | Food & Beverages | 2.48× | ||
| 14 | Cuisine | Food & Beverages | 2.08× | ||
| 15 | Alcoholic beverages | Food & Beverages | 1.89× | ||
| 16 | REMA 1000 | Shopping | 1.81× | ||
| 17 | Kitchen | Home & Garden | 1.74× | ||
| 18 | Beverages | Food & Beverages | 1.70× | ||
| 19 | Restaurants | Food & Beverages | 1.69× | ||
| 20 | IKEA | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.70× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Social Media Usage | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Social Media Usage | JOY | 1.45× | |
| Early Adopter Mentality | POWER | 1.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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