A data profile of the people who buy, follow and care about Beverages in Norway — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 2,042,941 people in Norway.
Beverages has an estimated audience of 2,042,941 people in Norway. 60.6% are female, 39.4% are male, average age 44.3. Top brand affinities: Eating, Coffee, Fast food, Take-out, Thermos.
Top brand affinities include Eating, Coffee, Fast food, with strongest over-indexing on Eating (1.53× the country average).
Demographically, the Beverages audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Beverages fan in Norway is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Eating.
The key figures that characterise the Beverages profile in Norway.
60.6% are female, 39.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.3 |
| Estimated audience size | 2,042,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Beverages audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eating | Food & Beverages | 1.53× | ||
| 02 | Take-out | Food & Beverages | 1.53× | ||
| 03 | Coffee | Food & Beverages | 1.50× | ||
| 04 | Fast food | Food & Beverages | 1.50× | ||
| 05 | Thermos | Home & Garden | 1.50× | ||
| 06 | Kaffee Hag | Food & Beverages | 1.50× | ||
| 07 | Food Junction | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.99× | |
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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