Rascasse Audience Intelligence

Beverages Audience in Norway

A data profile of the people who buy, follow and care about Beverages in Norway — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 2,042,941 people in Norway.

#30among Lifestyle cluster in Norway
#42among Topic in Norway#5in Food & Beverages

Beverages has an estimated audience of 2,042,941 people in Norway. 60.6% are female, 39.4% are male, average age 44.3. Top brand affinities: Eating, Coffee, Fast food, Take-out, Thermos.

Top brand affinities include Eating, Coffee, Fast food, with strongest over-indexing on Eating (1.53× the country average).

Demographically, the Beverages audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Social Media Usage.

The typical Beverages fan in Norway is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Eating.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Beverages profile in Norway.

Audience size
2M
in Norway
Gender
60.6%
39.4% male
Age
44.3
average years
Country rank
#69
Topic in Norway
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverages fans

60.6% are female, 39.4% are male, average age 44.3.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Beverages audience in Norway
MetricValue
Female60.6%
Male39.4%
Average age44.3
Estimated audience size2,042,941
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Beverages audience in Norway
Age bracketShare%
16-1912%
20-2915%
30-3916%
40-4922%
50+34%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Beverages audience comes from Norway.

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverages audience
#·InterestCategoryAffinity×
01EatingFood & Beverages1.53×
02Take-outFood & Beverages1.53×
03CoffeeFood & Beverages1.50×
04Fast foodFood & Beverages1.50×
05ThermosHome & Garden1.50×
06Kaffee HagFood & Beverages1.50×
07Food JunctionFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Beverages audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.99×
Social Media UsageJOY0.73×
PatriotismCONSERVATISM0.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Beverages audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.51×
PatriotismCONSERVATISM0.62×
Social Media UsageJOY0.73×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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