A data profile of the people who buy, follow and care about Beverages in Netherlands — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 6,209,132 people in Netherlands.
The average Beverages fan in Netherlands is 43.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Grey Goose (vodka), Jim Beam, Bulleit Bourbon, with strongest over-indexing on Grey Goose (vodka) (1.51× the country average).
Demographically, the Beverages audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 12 regions tracked by Rascasse.
The typical Beverages fan in Netherlands is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Grey Goose (vodka).
The key figures that characterise the Beverages profile in Netherlands.
59.0% are female, 41.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.7 |
| Estimated audience size | 6,209,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Beverages audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 1.53× | |
| 02 | Zuid-Holland | ~2M | 1.33× | |
| 03 | North Brabant | ~1M | 1.10× | |
| 04 | Gelderland | ~800K | 1.02× | |
| 05 | Flevoland | ~200K | 1.02× | |
| 06 | Overijssel | ~400K | 0.97× | |
| 07 | Limburg | ~400K | 0.97× | |
| 08 | Friesland | ~200K | 0.95× | |
| 09 | Utrecht | ~500K | 0.94× | |
| 10 | Groningen | ~200K | 0.94× | |
| 11 | Drenthe | ~200K | 0.94× | |
| 12 | Zeeland | ~100K | 0.94× |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tuborg Brewery | Food & Beverages | 1.75× | ||
| 02 | Molson Coors Brewing Company | Food & Beverages | 1.68× | ||
| 03 | Wild Turkey (bourbon) | Food & Beverages | 1.67× | ||
| 04 | Tito's Vodka | Food & Beverages | 1.66× | ||
| 05 | Bulleit Bourbon | Food & Beverages | 1.65× | ||
| 06 | Sour Patch Kids | Food & Beverages | 1.64× | ||
| 07 | New Belgium Brewing Company | Food & Beverages | 1.59× | ||
| 08 | Blue Moon (beer) | Food & Beverages | 1.57× | ||
| 09 | Coors Light | Food & Beverages | 1.55× | ||
| 10 | MillerCoors | Business & Career | 1.55× | ||
| 11 | Bloody Mary (cocktail) | Food & Beverages | 1.54× | ||
| 12 | Jim Beam | Food & Beverages | 1.53× | ||
| 13 | Ketel One | Food & Beverages | 1.53× | ||
| 14 | Samuel Adams (beer) | Food & Beverages | 1.53× | ||
| 15 | Grey Goose (vodka) | Food & Beverages | 1.51× | ||
| 16 | Miller Lite | Food & Beverages | 1.51× | ||
| 17 | Rémy Martin | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Travelling | THRILL | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.44× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Design Affinity | PREMIUM | 0.64× |
Beverages has an estimated audience of 6,209,132 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.0% of Beverages fans are female, 41.0% are male, with an average age of 43.7 years.
Beverages fans show strongest brand affinity for Grey Goose (vodka) (1.51×), Jim Beam (1.53×), and Bulleit Bourbon (1.65×) over the country average.
Beverages fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~2M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Beverages itself, the audience over-indexes on Jim Beam (1.53×), Bulleit Bourbon (1.65×), Wild Turkey (bourbon) (1.67×), and Tuborg Brewery (1.75×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.