Beverages Audience in France
Beverages has an estimated audience of 22,701,960 people in France. 56.8% are female, 43.2% are male, average age 42.6. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Bershka, Earring, Balenciaga, Catherine Zeta-Jones, Baby food.
The average Beverages fan in France is 42.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Bershka, Earring, Balenciaga, with strongest over-indexing on Bershka (1.52× the country average). Demographically, the Beverages audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Beverages fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.6 |
| Estimated audience size | 22,701,960 |
Audience persona
The typical Beverages fan in France is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Bershka.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 6,526,834 | 1.61× |
| Hauts-de-France | 4,500,000 | 2.59× |
| Auvergne-Rhône-Alpes | 2,310,005 | 0.86× |
| Provence-Alpes-Côte d'Azur | 1,854,183 | 1.1× |
| Grand Est | 1,712,891 | 0.93× |
| Nouvelle-Aquitaine | 1,472,522 | 0.74× |
| Occitanie | 1,421,150 | 0.72× |
| Pays de la Loire | 874,664 | 0.69× |
| Brittany | 817,260 | 0.74× |
| Normandy | 662,628 | 0.6× |
| Bourgogne-Franche-Comté | 569,803 | 0.62× |
| Centre-Val de Loire | 459,111 | 0.54× |
| Corsica | 142,002 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bershka | 1.52× | Shopping |
| Earring | 1.54× | Fashion & Accessoires |
| Balenciaga | 1.52× | Fashion & Accessoires |
| Catherine Zeta-Jones | 1.74× | Movies & TV |
| Baby food | 1.59× | Kids & Family |
| Burberry | 1.51× | Fashion & Accessoires |
| POV (TV series) | 1.75× | Movies & TV |
| Mobile payment | 1.51× | Business & Career |
| Eva Green | 1.7× | Movies & TV |
| Carrefour Drive | 1.85× | Shopping |
| Urban Outfitters | 1.53× | Shopping |
| Esso | 1.53× | Cars & Mobility |
| Marc Jacobs | 1.74× | Fashion & Accessoires |
| Salaryman | 1.77× | Business & Career |
| Comme des Garçons | 1.51× | Fashion & Accessoires |
| Miu Miu | 1.71× | Fashion & Accessoires |
| La Vie Claire | 1.69× | Food & Beverages |
| Jimmy Cliff | 1.75× | Music & Radio |
| Chess.com | 1.53× | Sports |
| Pampers | 1.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.97 |
| Extroversion | THRILL | 1.94 |
| Career Orientation | POWER | 1.66 |
| Urban Lifestyle | OPEN | 1.37 |
| Mindfulness | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
See Beverages audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Beverages have in France?
Beverages has an estimated audience of 22,701,960 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Beverages fans?
56.8% of Beverages fans are female, 43.2% are male, with an average age of 42.6 years.
Which brands do Beverages fans like most?
Beverages fans show strongest brand affinity for Bershka (1.52×), Earring (1.54×), and Balenciaga (1.52×) over the country average.
Where do Beverages fans live in France?
Beverages fans in France are most concentrated in Île-de-France (reach 6,526,834), Hauts-de-France (reach 4,500,000), and Auvergne-Rhône-Alpes (reach 2,310,005). These three regions account for the largest share of the active audience.
What other brands do Beverages fans also like?
Beyond Beverages itself, the audience over-indexes on Earring (1.54×), Balenciaga (1.52×), Catherine Zeta-Jones (1.74×), and Baby food (1.59×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.