A data profile of the people who buy, follow and care about Beverages in France — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 22,701,960 people in France.
The average Beverages fan in France is 42.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Bershka, Earring, Balenciaga, with strongest over-indexing on Bershka (1.52× the country average).
Demographically, the Beverages audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Beverages fan in France is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bershka.
The key figures that characterise the Beverages profile in France.
56.8% are female, 43.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.6 |
| Estimated audience size | 22,701,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Beverages audience comes from France.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~4.5M | 2.16× | |
| 02 | Île-de-France | ~6M | 1.52× | |
| 03 | Provence-Alpes-Côte d'Azur | ~2M | 1.05× | |
| 04 | Corsica | ~100K | 1.02× | |
| 05 | Grand Est | ~2M | 0.97× | |
| 06 | Auvergne-Rhône-Alpes | ~2.5M | 0.92× | |
| 07 | Bourgogne-Franche-Comté | ~800K | 0.92× | |
| 08 | Centre-Val de Loire | ~800K | 0.92× | |
| 09 | Brittany | ~1M | 0.91× | |
| 10 | Pays de la Loire | ~1M | 0.90× | |
| 11 | Normandy | ~1M | 0.90× | |
| 12 | Nouvelle-Aquitaine | ~2M | 0.88× | |
| 13 | Occitanie | ~1.5M | 0.88× |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Drive | Shopping | 1.85× | ||
| 02 | Salaryman | Business & Career | 1.77× | ||
| 03 | POV (TV series) | Movies & TV | 1.75× | ||
| 04 | Jimmy Cliff | Music & Radio | 1.75× | ||
| 05 | Catherine Zeta-Jones | Movies & TV | 1.74× | ||
| 06 | Marc Jacobs | Fashion & Accessoires | 1.74× | ||
| 07 | Miu Miu | Fashion & Accessoires | 1.71× | ||
| 08 | Eva Green | Movies & TV | 1.70× | ||
| 09 | La Vie Claire | Food & Beverages | 1.69× | ||
| 10 | Baby food | Kids & Family | 1.59× | ||
| 11 | Earring | Fashion & Accessoires | 1.54× | ||
| 12 | Urban Outfitters | Shopping | 1.53× | ||
| 13 | Esso | Cars & Mobility | 1.53× | ||
| 14 | Bonnie Tyler | Music & Radio | 1.53× | ||
| 15 | Bershka | Shopping | 1.52× | ||
| 16 | Balenciaga | Fashion & Accessoires | 1.52× | ||
| 17 | Burberry | Fashion & Accessoires | 1.51× | ||
| 18 | Mobile payment | Business & Career | 1.51× | ||
| 19 | Comme des Garçons | Fashion & Accessoires | 1.51× | ||
| 20 | Pampers | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Individualism | JOY | 0.72× | |
| Tradition | CONSERVATISM | 0.77× |
Beverages has an estimated audience of 22,701,960 people in France, concentrated in Île-de-France and Hauts-de-France.
56.8% of Beverages fans are female, 43.2% are male, with an average age of 42.6 years.
Beverages fans show strongest brand affinity for Bershka (1.52×), Earring (1.54×), and Balenciaga (1.52×) over the country average.
Beverages fans in France are most concentrated in Île-de-France (reach ~6M), Hauts-de-France (reach ~4.5M), and Auvergne-Rhône-Alpes (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Beverages itself, the audience over-indexes on Earring (1.54×), Balenciaga (1.52×), Catherine Zeta-Jones (1.74×), and Baby food (1.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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