A data profile of the people who buy, follow and care about Beverages in Portugal — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 5,429,267 people in Portugal.
The average Beverages fan in Portugal is 44.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Beverages audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Beverages profile in Portugal.
58.2% are female, 41.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.6 |
| Estimated audience size | 5,429,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Beverages audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 1.13× | |
| 02 | Bragança District | ~70K | 1.07× | |
| 03 | Portalegre District | ~60K | 1.06× | |
| 04 | Guarda District | ~70K | 1.05× | |
| 05 | Beja District | ~90K | 1.03× | |
| 06 | Vila Real District | ~100K | 1.01× | |
| 07 | Évora District | ~100K | 1.01× | |
| 08 | Faro District | ~400K | 1.00× | |
| 09 | Castelo Branco District | ~100K | 1.00× | |
| 10 | Madeira | ~200K | 0.99× | |
| 11 | Azores | ~100K | 0.98× | |
| 12 | Viana do Castelo District | ~100K | 0.98× | |
| 13 | Viseu District | ~200K | 0.97× | |
| 14 | Coimbra District | ~300K | 0.96× | |
| 15 | Setúbal District | ~600K | 0.95× | |
| 16 | Aveiro District | ~400K | 0.94× | |
| 17 | Leiria District | ~300K | 0.94× | |
| 18 | Porto District | ~1M | 0.93× | |
| 19 | Santarém District | ~200K | 0.93× | |
| 20 | Braga District | ~500K | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.05× | |
| Creativity | OPEN | 1.04× | |
| Mindfulness | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Career Orientation | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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