Rascasse Audience Intelligence

Beverages Audience in Belgium

A data profile of the people who buy, follow and care about Beverages in Belgium — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 4,961,406 people in Belgium.

#23among Lifestyle cluster in Belgium#28among Topic in Belgium#7in Food & Beverages

Beverages has an estimated audience of 4,961,406 people in Belgium. 57.3% are female, 42.7% are male, average age 43.6.

Demographically, the Beverages audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Social Media Usage.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Beverages profile in Belgium.

Audience size
5M
in Belgium
Gender
57.3%♀
42.7% male
Age
43.6
average years
Country rank
#58
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverages fans

57.3% are female, 42.7% are male, average age 43.6.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Beverages audience in Belgium
MetricValue
Female57.3%
Male42.7%
Average age43.6
Estimated audience size4,961,406
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Beverages audience in Belgium
Age bracketShare%
16-1911%
20-2918%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Beverages audience comes from Belgium.

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverages audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.02×
Social Media UsageJOY0.82×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverages audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
PatriotismCONSERVATISM0.76×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Belgium

See Beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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