A data profile of the people who buy, follow and care about Eating in Norway — modelled from more than twelve digital signal sources. Eating has an estimated audience of 1,173,277 people in Norway.
Eating has an estimated audience of 1,173,277 people in Norway. 68.2% are female, 31.8% are male, average age 45.8. Top brand affinities: Dinner, Desserts, Pizza, Kitchen, Lunch.
Top brand affinities include Dinner, Desserts, Pizza, with strongest over-indexing on Dinner (4.1× the country average).
Demographically, the Eating audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Eating fan in Norway is more female, around 45.8 years old, with strong Indulgence tendencies and a notable affinity for Dinner.
The key figures that characterise the Eating profile in Norway.
68.2% are female, 31.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 45.8 |
| Estimated audience size | 1,173,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Eating audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dinner | Food & Beverages | 4.10× | ||
| 02 | Foodie | Food & Beverages | 2.72× | ||
| 03 | Desserts | Food & Beverages | 2.55× | ||
| 04 | Lodging | Travel & Leisure | 2.50× | ||
| 05 | Pizza | Food & Beverages | 2.49× | ||
| 06 | Lunch | Food & Beverages | 2.48× | ||
| 07 | Spar (retailer) | Shopping | 1.92× | ||
| 08 | Meat | Food & Beverages | 1.81× | ||
| 09 | Bars | Travel & Leisure | 1.77× | ||
| 10 | Kitchen | Home & Garden | 1.70× | ||
| 11 | Cruises | Travel & Leisure | 1.67× | ||
| 12 | Vacations | Travel & Leisure | 1.62× | ||
| 13 | Hair products | Beauty & Wellness | 1.61× | ||
| 14 | Toys | Games | 1.60× | ||
| 15 | Spas | Beauty & Wellness | 1.59× | ||
| 16 | Apartment | Business & Career | 1.58× | ||
| 17 | Happiness | Health | 1.55× | ||
| 18 | Beverages | Food & Beverages | 1.53× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Community Orientation | OPEN | 1.41× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Individualism | JOY | 1.04× | |
| Price Sensitivity | PREMIUM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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