A data profile of the people who buy, follow and care about Eating in Ireland — modelled from more than twelve digital signal sources. Eating has an estimated audience of 1,265,912 people in Ireland.
Eating has an estimated audience of 1,265,912 people in Ireland. 62.8% are female, 37.2% are male, average age 42.0. Top brand affinities: Dinner, Desserts, Cheese, Crossword, Library.
Top brand affinities include Dinner, Desserts, Cheese, with strongest over-indexing on Dinner (2.2× the country average).
Demographically, the Eating audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Eating fan in Ireland is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Dinner.
The key figures that characterise the Eating profile in Ireland.
62.8% are female, 37.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.0 |
| Estimated audience size | 1,265,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Eating audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigella Lawson | Food & Beverages | 2.44× | ||
| 02 | Dinner | Food & Beverages | 2.20× | ||
| 03 | Turmeric | Food & Beverages | 1.93× | ||
| 04 | Cheese | Food & Beverages | 1.71× | ||
| 05 | Apple cider vinegar | Food & Beverages | 1.70× | ||
| 06 | Criminal Minds | Movies & TV | 1.67× | ||
| 07 | Groupon | Internet & Social Media | 1.65× | ||
| 08 | Rice | Food & Beverages | 1.64× | ||
| 09 | Birthday cake | Food & Beverages | 1.64× | ||
| 10 | Crossword | Games | 1.62× | ||
| 11 | Desserts | Food & Beverages | 1.61× | ||
| 12 | Slovenia | Travel & Leisure | 1.58× | ||
| 13 | Collagen | Beauty & Wellness | 1.56× | ||
| 14 | Library | Literature | 1.55× | ||
| 15 | Steve Jobs | Business & Career | 1.55× | ||
| 16 | Singapore | Travel & Leisure | 1.53× | ||
| 17 | Backpack | Fashion & Accessoires | 1.52× | ||
| 18 | Reese Witherspoon | Movies & TV | 1.52× | ||
| 19 | Hot tub | Home & Garden | 1.51× | ||
| 20 | Water park | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Community Orientation | OPEN | 1.24× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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