A data profile of the people who buy, follow and care about Eating in Netherlands — modelled from more than twelve digital signal sources. Eating has an estimated audience of 3,468,647 people in Netherlands.
Eating has an estimated audience of 3,468,647 people in Netherlands. 64.8% are female, 35.2% are male, average age 45.4. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Walking, Etos.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.68× the country average).
Demographically, the Eating audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Eating fan in Netherlands is more female, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Eating profile in Netherlands.
64.8% are female, 35.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.4 |
| Estimated audience size | 3,468,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Eating audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Take-out | Food & Beverages | 2.96× | ||
| 02 | Refrigerator | Home & Garden | 2.59× | ||
| 03 | Walking | Sports | 2.37× | ||
| 04 | Etos | Health | 1.95× | ||
| 05 | Internet & Social Media | 1.76× | |||
| 06 | Belgium | Travel & Leisure | 1.75× | ||
| 07 | Psychology | Business & Career | 1.74× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 09 | Marco Borsato | Music & Radio | 1.69× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.68× | ||
| 11 | ABN AMRO | Business & Career | 1.68× | ||
| 12 | Kitchen | Home & Garden | 1.64× | ||
| 13 | Rabobank | Business & Career | 1.63× | ||
| 14 | Family | Kids & Family | 1.60× | ||
| 15 | Hornbach | Shopping | 1.57× | ||
| 16 | Ziggo | Technology & Electronics | 1.55× | ||
| 17 | Vacations | Travel & Leisure | 1.55× | ||
| 18 | Kruidvat | Shopping | 1.54× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Nature | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Extroversion | THRILL | 1.49× | |
| Mindfulness | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.97× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Creativity | OPEN | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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