A data profile of the people who buy, follow and care about Eating in Canada — modelled from more than twelve digital signal sources. Eating has an estimated audience of 8,939,970 people in Canada.
The average Eating fan in Canada is 41.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Non-alcoholic beverage, Red Lobster, Convenience food, with strongest over-indexing on Non-alcoholic beverage (1.69× the country average).
Demographically, the Eating audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 10 regions tracked by Rascasse.
The typical Eating fan in Canada is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Eating profile in Canada.
60.5% are female, 39.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.5 |
| Estimated audience size | 8,939,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Eating audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
Where the Eating audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5.5M | 1.49× | |
| 02 | British Columbia | ~1.5M | 1.29× | |
| 03 | Alberta | ~1.5M | 1.27× | |
| 04 | Manitoba | ~400K | 1.06× | |
| 05 | Saskatchewan | ~300K | 0.92× | |
| 06 | Nova Scotia | ~200K | 0.92× | |
| 07 | Newfoundland and Labrador | ~100K | 0.91× | |
| 08 | New Brunswick | ~200K | 0.89× | |
| 09 | Prince Edward Island | ~40K | 0.89× | |
| 10 | Quebec | ~1.5M | 0.76× |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 02 | Wagyu | Food & Beverages | 1.69× | ||
| 03 | Jamie Oliver | Food & Beverages | 1.69× | ||
| 04 | Stevia | Food & Beverages | 1.69× | ||
| 05 | Food intolerance | Food & Beverages | 1.69× | ||
| 06 | MHealth | Health | 1.69× | ||
| 07 | Blumenfans | Home & Garden | 1.69× | ||
| 08 | Ramen | Food & Beverages | 1.62× | ||
| 09 | Boulanger | Shopping | 1.60× | ||
| 10 | Bird feeding | Pets & Animals | 1.60× | ||
| 11 | Chinese restaurant | Food & Beverages | 1.60× | ||
| 12 | Red Lobster | Food & Beverages | 1.58× | ||
| 13 | Dumpling | Food & Beverages | 1.55× | ||
| 14 | Tinnitus | Health | 1.54× | ||
| 15 | Convenience food | Food & Beverages | 1.52× | ||
| 16 | Baking powder | Food & Beverages | 1.52× | ||
| 17 | Tropical Cheese | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.18× | |
| Family Orientation | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× |
Eating has an estimated audience of 8,939,970 people in Canada, concentrated in Ontario and British Columbia.
60.5% of Eating fans are female, 39.5% are male, with an average age of 41.5 years.
Eating fans show strongest brand affinity for Non-alcoholic beverage (1.69×), Red Lobster (1.58×), and Convenience food (1.52×) over the country average.
Eating fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Eating itself, the audience over-indexes on Red Lobster (1.58×), Convenience food (1.52×), Ramen (1.62×), and Boulanger (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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