Eating Audience in Canada
Eating has an estimated audience of 8,939,970 people in Canada. 60.5% are female, 39.5% are male, average age 41.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Non-alcoholic beverage, Red Lobster, Convenience food, Ramen, Boulanger.
The average Eating fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Non-alcoholic beverage, Red Lobster, Convenience food, with strongest over-indexing on Non-alcoholic beverage (1.69× the country average). Demographically, the Eating audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.5 |
| Estimated audience size | 8,939,970 |
Audience persona
The typical Eating fan in Canada is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,577,968 | 1.49× |
| British Columbia | 1,727,176 | 1.29× |
| Quebec | 1,626,616 | 0.76× |
| Alberta | 1,404,808 | 1.27× |
| Manitoba | 355,603 | 1.06× |
| Saskatchewan | 261,087 | 0.92× |
| Nova Scotia | 244,810 | 0.92× |
| New Brunswick | 183,108 | 0.89× |
| Newfoundland and Labrador | 123,957 | 0.91× |
| Prince Edward Island | 38,900 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-alcoholic beverage | 1.69× | Food & Beverages |
| Red Lobster | 1.58× | Food & Beverages |
| Convenience food | 1.52× | Food & Beverages |
| Ramen | 1.62× | Food & Beverages |
| Boulanger | 1.6× | Shopping |
| Baking powder | 1.52× | Food & Beverages |
| Wagyu | 1.69× | Food & Beverages |
| Dumpling | 1.55× | Food & Beverages |
| Jamie Oliver | 1.69× | Food & Beverages |
| Tinnitus | 1.54× | Health |
| Stevia | 1.69× | Food & Beverages |
| Bird feeding | 1.6× | Pets & Animals |
| Chinese restaurant | 1.6× | Food & Beverages |
| Food intolerance | 1.69× | Food & Beverages |
| MHealth | 1.69× | Health |
| Blumenfans | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Convenience Orientation | PREMIUM | 1.18 |
| Urban Lifestyle | OPEN | 1.16 |
| Quality Awareness | PREMIUM | 1.16 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Eating have in Canada?
Eating has an estimated audience of 8,939,970 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Eating fans?
60.5% of Eating fans are female, 39.5% are male, with an average age of 41.5 years.
Which brands do Eating fans like most?
Eating fans show strongest brand affinity for Non-alcoholic beverage (1.69×), Red Lobster (1.58×), and Convenience food (1.52×) over the country average.
Where do Eating fans live in Canada?
Eating fans in Canada are most concentrated in Ontario (reach 5,577,968), British Columbia (reach 1,727,176), and Quebec (reach 1,626,616). These three regions account for the largest share of the active audience.
What other brands do Eating fans also like?
Beyond Eating itself, the audience over-indexes on Red Lobster (1.58×), Convenience food (1.52×), Ramen (1.62×), and Boulanger (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.