Eating Audience in United Kingdom
Eating has an estimated audience of 18,032,720 people in United Kingdom. 63.8% are female, 36.2% are male, average age 43.6. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Weddings, Purchase discount, Luxury yacht, TUI, Aldi.
The average Eating fan in United Kingdom is 43.6 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Weddings, Purchase discount, Luxury yacht, with strongest over-indexing on Weddings (1.74× the country average). Demographically, the Eating audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Eating fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.6 |
| Estimated audience size | 18,032,720 |
Audience persona
The typical Eating fan in United Kingdom is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 2,731,913 | 1.13× |
| Yorkshire and the Humber | 2,107,306 | 1.45× |
| East of England | 1,556,497 | 0.95× |
| South West | 1,275,353 | 0.86× |
| West Midlands | 1,020,025 | 1.32× |
| East Midlands | 928,967 | 0.73× |
| North West | 862,544 | 0.45× |
| North East | 781,020 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.74× | Kids & Family |
| Purchase discount | 3.6× | Shopping |
| Luxury yacht | 2.98× | Travel & Leisure |
| TUI | 1.78× | Travel & Leisure |
| Aldi | 1.59× | Shopping |
| Distilled beverage | 1.67× | Food & Beverages |
| Hobby | 1.54× | Home & Garden |
| Expensive Taste | 2.31× | Business & Career |
| Home Bargains | 1.61× | Shopping |
| Vegetable | 1.66× | Food & Beverages |
| 1.54× | Internet & Social Media | |
| Just Eat | 1.7× | Food & Beverages |
| TripAdvisor | 1.66× | Travel & Leisure |
| Home business | 3.18× | Business & Career |
| Costco | 1.56× | Shopping |
| Refrigerator | 1.68× | Home & Garden |
| Mango | 2.94× | Shopping |
| Betfair | 1.73× | Games |
| DeviantArt | 2.56× | Internet & Social Media |
| Christmas Gift | 3.22× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Price Sensitivity | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.05 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
See Eating audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Eating have in United Kingdom?
Eating has an estimated audience of 18,032,720 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Eating fans?
63.8% of Eating fans are female, 36.2% are male, with an average age of 43.6 years.
Which brands do Eating fans like most?
Eating fans show strongest brand affinity for Weddings (1.74×), Purchase discount (3.6×), and Luxury yacht (2.98×) over the country average.
Where do Eating fans live in United Kingdom?
Eating fans in United Kingdom are most concentrated in South East (reach 2,731,913), Yorkshire and the Humber (reach 2,107,306), and East of England (reach 1,556,497). These three regions account for the largest share of the active audience.
What other brands do Eating fans also like?
Beyond Eating itself, the audience over-indexes on Purchase discount (3.6×), Luxury yacht (2.98×), TUI (1.78×), and Aldi (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.