A data profile of the people who buy, follow and care about Just Eat in United Kingdom — modelled from more than twelve digital signal sources. Just Eat has an estimated audience of 11,145,623 people in United Kingdom.
The average Just Eat fan in United Kingdom is 39.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Eating, McDonald's, Greggs, with strongest over-indexing on Eating (1.63× the country average).
Demographically, the Just Eat audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Just Eat fan in United Kingdom is balanced, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Eating.
The key figures that characterise the Just Eat profile in United Kingdom.
53.7% are female, 46.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 39.4 |
| Estimated audience size | 11,145,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
Where the Just Eat audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~800K | 1.79× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.73× | |
| 03 | West Midlands | ~700K | 1.39× | |
| 04 | Scotland | ~1M | 1.22× | |
| 05 | Northern Ireland | ~300K | 1.01× | |
| 06 | Wales | ~600K | 1.00× | |
| 07 | East Midlands | ~700K | 0.86× | |
| 08 | England | ~8M | 0.77× | |
| 09 | South West | ~600K | 0.65× | |
| 10 | East of England | ~600K | 0.61× | |
| 11 | South East | ~800K | 0.51× | |
| 12 | North West | ~500K | 0.46× |
The strongest cross-interests of the Just Eat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.07× | ||
| 02 | Ubereats | Food & Beverages | 1.95× | ||
| 03 | Middle Eastern cuisine | Food & Beverages | 1.90× | ||
| 04 | Deliveroo | Food & Beverages | 1.88× | ||
| 05 | Vietnamese cuisine | Food & Beverages | 1.78× | ||
| 06 | Greek cuisine | Food & Beverages | 1.77× | ||
| 07 | McDonald's | Food & Beverages | 1.70× | ||
| 08 | KFC | Food & Beverages | 1.70× | ||
| 09 | Subway | Food & Beverages | 1.69× | ||
| 10 | Fried chicken | Food & Beverages | 1.67× | ||
| 11 | Eating | Food & Beverages | 1.63× | ||
| 12 | Online food ordering | Food & Beverages | 1.62× | ||
| 13 | Greggs | Food & Beverages | 1.59× | ||
| 14 | Dhaka | Travel & Leisure | 1.59× | ||
| 15 | Thai cuisine | Food & Beverages | 1.58× | ||
| 16 | Chicken (food) | Food & Beverages | 1.57× | ||
| 17 | Chinese cuisine | Food & Beverages | 1.56× | ||
| 18 | Giffgaff | Technology & Electronics | 1.56× | ||
| 19 | PizzaExpress | Food & Beverages | 1.53× | ||
| 20 | Chocolate cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.22× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Sports Activity | POWER | 0.96× |
Just Eat's target market in United Kingdom covers an estimated 11,145,623 people, concentrated in England and Yorkshire and the Humber.
53.7% of the Just Eat audience are female, 46.3% are male, with an average age of 39.4 years.
Just Eat fans show strongest brand affinity for Eating (1.63×), McDonald's (1.7×), and Greggs (1.59×) over the country average.
Just Eat fans in United Kingdom are most concentrated in England (reach ~8M), Yorkshire and the Humber (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Just Eat itself, the audience over-indexes on McDonald's (1.7×), Greggs (1.59×), KFC (1.7×), and Burger King (2.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Just Eat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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