Just Eat Target Market in United Kingdom
Just Eat has an estimated audience of 11,145,623 people in United Kingdom. 53.7% are female, 46.3% are male, average age 39.4. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: Eating, Greggs, KFC, Burger King, Deliveroo.
The average Just Eat fan in United Kingdom is 39.4 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include Eating, Greggs, KFC, with strongest over-indexing on Eating (1.63× the country average). Demographically, the Just Eat audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Customer demographics of Just Eat
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 39.4 |
| Estimated audience size | 11,145,623 |
Audience persona
The typical Just Eat fan in United Kingdom is balanced, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Eating.
Just Eat customers by region in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~8M | 0.77× |
| Yorkshire and the Humber | ~1.5M | 1.73× |
| Scotland | ~1M | 1.22× |
| North East | ~800K | 1.79× |
| South East | ~800K | 0.51× |
| East Midlands | ~700K | 0.86× |
| West Midlands | ~700K | 1.39× |
| Wales | ~600K | 1× |
| East of England | ~600K | 0.61× |
| South West | ~600K | 0.65× |
| North West | ~500K | 0.46× |
| Northern Ireland | ~300K | 1.01× |
Top brand affinities of the Just Eat audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eating | 1.63× | Food & Beverages |
| Greggs | 1.59× | Food & Beverages |
| KFC | 1.7× | Food & Beverages |
| Burger King | 2.07× | Food & Beverages |
| Deliveroo | 1.88× | Food & Beverages |
| Subway | 1.69× | Food & Beverages |
| Online food ordering | 1.62× | Food & Beverages |
| PizzaExpress | 1.53× | Food & Beverages |
| Chinese cuisine | 1.56× | Food & Beverages |
| Giffgaff | 1.56× | Technology & Electronics |
| Chicken (food) | 1.57× | Food & Beverages |
| McDonald's | 1.7× | Food & Beverages |
| Fried chicken | 1.67× | Food & Beverages |
| Thai cuisine | 1.58× | Food & Beverages |
| Greek cuisine | 1.77× | Food & Beverages |
| Vietnamese cuisine | 1.78× | Food & Beverages |
| Middle Eastern cuisine | 1.9× | Food & Beverages |
| Ubereats | 1.95× | Food & Beverages |
| Chocolate cake | 1.5× | Food & Beverages |
| Dhaka | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Indulgence | JOY | 1.17 |
| Social Media Usage | JOY | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.9% |
| Italy | 15.1% |
| Spain | 11.3% |
See Just Eat audiences in other countries
More Food delivery audiences in United Kingdom
- Deliveroo (5,843,254)
- Seamless (company) (59,297)
- Just-Eat.co.uk (48,822)
- Wolt (46,299)
- Delivery Hero (32,525)
Frequently asked questions
Who is Just Eat's target market in United Kingdom?
Just Eat's target market in United Kingdom covers an estimated 11,145,623 people, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Just Eat customers?
53.7% of the Just Eat audience are female, 46.3% are male, with an average age of 39.4 years.
Which brands do Just Eat fans like most?
Just Eat fans show strongest brand affinity for Eating (1.63×), Greggs (1.59×), and KFC (1.7×) over the country average.
Where do Just Eat fans live in United Kingdom?
Just Eat fans in United Kingdom are most concentrated in England (reach ~8M), Yorkshire and the Humber (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Just Eat fans also like?
Beyond Just Eat itself, the audience over-indexes on Greggs (1.59×), KFC (1.7×), Burger King (2.07×), and Deliveroo (1.88×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Just Eat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.