A data profile of the people who buy, follow and care about Online food ordering in United Kingdom — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 5,098,615 people in United Kingdom.
The average Online food ordering fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Deliveroo, Red wine, Local food, with strongest over-indexing on Deliveroo (9.19× the country average).
Demographically, the Online food ordering audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Online food ordering fan in United Kingdom is more female, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Deliveroo.
The key figures that characterise the Online food ordering profile in United Kingdom.
57.6% are female, 42.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.3 |
| Estimated audience size | 5,098,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Online food ordering audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
Where the Online food ordering audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.16× | |
| 02 | East of England | ~500K | 1.05× | |
| 03 | South West | ~400K | 1.02× | |
| 04 | North East | ~200K | 1.02× | |
| 05 | Wales | ~300K | 1.01× | |
| 06 | East Midlands | ~400K | 1.00× | |
| 07 | Northern Ireland | ~200K | 1.00× | |
| 08 | England | ~4M | 0.99× | |
| 09 | Scotland | ~500K | 0.99× | |
| 10 | South East | ~700K | 0.98× | |
| 11 | Yorkshire and the Humber | ~400K | 0.96× | |
| 12 | North West | ~500K | 0.90× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deliveroo | Food & Beverages | 9.19× | ||
| 02 | Red wine | Food & Beverages | 7.07× | ||
| 03 | Cheeseburger | Food & Beverages | 6.78× | ||
| 04 | Delivery order | Food & Beverages | 5.10× | ||
| 05 | Wine & Spirits | Food & Beverages | 4.02× | ||
| 06 | Pizza delivery | Food & Beverages | 3.76× | ||
| 07 | Local food | Food & Beverages | 3.59× | ||
| 08 | Foodservice | Food & Beverages | 3.54× | ||
| 09 | Fast casual restaurants | Food & Beverages | 3.35× | ||
| 10 | Culinary art | Arts & Culture | 3.30× | ||
| 11 | Cookbook | Food & Beverages | 3.16× | ||
| 12 | Street food | Food & Beverages | 3.05× | ||
| 13 | Pizza Hut | Food & Beverages | 3.00× | ||
| 14 | Subway | Food & Beverages | 2.60× | ||
| 15 | Just Eat | Food & Beverages | 2.46× | ||
| 16 | Take-out | Food & Beverages | 2.16× | ||
| 17 | Beverages | Food & Beverages | 1.68× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.65× | ||
| 19 | Cooking | Food & Beverages | 1.54× | ||
| 20 | Restaurants | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.68× | |
| Healthy Lifestyle | BALANCE | 1.66× | |
| Indulgence | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.94× |
Online food ordering has an estimated audience of 5,098,615 people in United Kingdom, concentrated in England and South East.
57.6% of Online food ordering fans are female, 42.4% are male, with an average age of 41.3 years.
Online food ordering fans show strongest brand affinity for Deliveroo (9.19×), Red wine (7.07×), and Local food (3.59×) over the country average.
Online food ordering fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Red wine (7.07×), Local food (3.59×), Culinary art (3.3×), and Beverages (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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