A data profile of the people who buy, follow and care about Online food ordering in Spain — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 3,599,675 people in Spain.
The average Online food ordering fan in Spain is 39.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Local food, Just Eat, Deliveroo, with strongest over-indexing on Local food (6.15× the country average).
Demographically, the Online food ordering audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Online food ordering fan in Spain is more female, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Local food.
The key figures that characterise the Online food ordering profile in Spain.
57.1% are female, 42.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.9 |
| Estimated audience size | 3,599,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Online food ordering audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 7.9% |
| India | 7.4% |
Where the Online food ordering audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.16× | |
| 02 | Canary Islands | ~200K | 1.07× | |
| 03 | Comunidad Valenciana | ~400K | 0.97× | |
| 04 | Andalusia | ~700K | 0.94× | |
| 05 | Catalonia | ~600K | 0.94× | |
| 06 | Community of Madrid | ~600K | 0.93× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deliveroo | Food & Beverages | 18.57× | ||
| 02 | Fish and chips | Food & Beverages | 11.71× | ||
| 03 | Ubereats | Food & Beverages | 9.95× | ||
| 04 | Chicken (food) | Food & Beverages | 7.71× | ||
| 05 | Just Eat | Food & Beverages | 7.46× | ||
| 06 | Local food | Food & Beverages | 6.15× | ||
| 07 | Delivery (commerce) | Food & Beverages | 4.41× | ||
| 08 | Delivery order | Food & Beverages | 3.92× | ||
| 09 | Vegetarian cuisine | Food & Beverages | 3.15× | ||
| 10 | Fast food restaurants | Food & Beverages | 3.13× | ||
| 11 | Domino's Pizza | Food & Beverages | 2.95× | ||
| 12 | BP | Cars & Mobility | 2.84× | ||
| 13 | Lunch | Food & Beverages | 2.84× | ||
| 14 | Take-out | Food & Beverages | 2.83× | ||
| 15 | Dinner | Food & Beverages | 2.75× | ||
| 16 | Wallapop | Shopping | 2.37× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 2.12× | ||
| 18 | El País (Uruguay) | News | 1.95× | ||
| 19 | Harry Potter | Movies & TV | 1.73× | ||
| 20 | Online shopping | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.18× | |
| Design Affinity | PREMIUM | 1.45× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Quality Awareness | PREMIUM | 0.92× |
Online food ordering has an estimated audience of 3,599,675 people in Spain, concentrated in Andalusia and Catalonia.
57.1% of Online food ordering fans are female, 42.9% are male, with an average age of 39.9 years.
Online food ordering fans show strongest brand affinity for Local food (6.15×), Just Eat (7.46×), and Deliveroo (18.57×) over the country average.
Online food ordering fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Just Eat (7.46×), Deliveroo (18.57×), Fish and chips (11.71×), and Take-out (2.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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