A data profile of the people who buy, follow and care about Online food ordering in Malaysia — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 2,431,499 people in Malaysia.
The average Online food ordering fan in Malaysia is 36.0 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Child, Berita Harian (Singapore), Pizza delivery, with strongest over-indexing on Child (1.56× the country average).
Demographically, the Online food ordering audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Online food ordering fan in Malaysia is more female, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Child.
The key figures that characterise the Online food ordering profile in Malaysia.
56.9% are female, 43.1% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 36.0 |
| Estimated audience size | 2,431,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Online food ordering audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
Where the Online food ordering audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pahang | ~100K | 1.08× | |
| 02 | Negeri Sembilan | ~100K | 1.07× | |
| 03 | Kedah | ~200K | 1.04× | |
| 04 | Sabah | ~200K | 1.00× | |
| 05 | Perak | ~200K | 1.00× | |
| 06 | Sarawak | ~200K | 0.99× | |
| 07 | Penang | ~100K | 0.99× | |
| 08 | Johor | ~300K | 0.96× | |
| 09 | Kuala Lumpur | ~400K | 0.91× | |
| 10 | Selangor | ~600K | 0.90× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Krispy Kreme | Food & Beverages | 4.74× | ||
| 02 | Pizza delivery | Food & Beverages | 3.16× | ||
| 03 | Cooking show | Food & Beverages | 2.79× | ||
| 04 | Brunch | Food & Beverages | 2.58× | ||
| 05 | Snacking | Food & Beverages | 2.41× | ||
| 06 | The Coffee Bean & Tea Leaf | Food & Beverages | 2.40× | ||
| 07 | Cookbook | Food & Beverages | 2.07× | ||
| 08 | Google Drive | Technology & Electronics | 1.88× | ||
| 09 | Gift shop | Home & Garden | 1.87× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.84× | ||
| 11 | Berita Harian (Singapore) | News | 1.73× | ||
| 12 | Take-out | Food & Beverages | 1.71× | ||
| 13 | Home shopping | Shopping | 1.68× | ||
| 14 | Local food | Food & Beverages | 1.66× | ||
| 15 | Moisturizer | Home & Garden | 1.63× | ||
| 16 | Facial | Beauty & Wellness | 1.60× | ||
| 17 | Purchase discount | Shopping | 1.58× | ||
| 18 | Child | Kids & Family | 1.56× | ||
| 19 | Taste | Fashion & Accessoires | 1.54× | ||
| 20 | kumpulan wang simpanan pekerja | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.10× | |
| Individualism | JOY | 1.82× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.41× | |
| Career Orientation | POWER | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Online food ordering has an estimated audience of 2,431,499 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.9% of Online food ordering fans are female, 43.1% are male, with an average age of 36.0 years.
Online food ordering fans show strongest brand affinity for Child (1.56×), Berita Harian (Singapore) (1.73×), and Pizza delivery (3.16×) over the country average.
Online food ordering fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Berita Harian (Singapore) (1.73×), Pizza delivery (3.16×), Cooking show (2.79×), and Google Drive (1.88×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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