A data profile of the people who buy, follow and care about Online food ordering in Indonesia — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 4,225,145 people in Indonesia.
The average Online food ordering fan in Indonesia is 32.7 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Delivery order, Local food, Beauty, with strongest over-indexing on Delivery order (6.19× the country average).
Demographically, the Online food ordering audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
The typical Online food ordering fan in Indonesia is more female, around 32.7 years old, with strong Individualism tendencies and a notable affinity for Delivery order.
The key figures that characterise the Online food ordering profile in Indonesia.
58.1% are female, 41.9% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 32.7 |
| Estimated audience size | 4,225,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Online food ordering audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
Where the Online food ordering audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~100K | 1.39× | |
| 02 | Riau Islands | ~50K | 1.12× | |
| 03 | Special Region of Yogyakarta | ~80K | 1.06× | |
| 04 | South Sumatra | ~100K | 1.05× | |
| 05 | Banten | ~200K | 1.04× | |
| 06 | East Nusa Tenggara | ~50K | 1.04× | |
| 07 | Aceh | ~60K | 1.02× | |
| 08 | Papua (province) | ~30K | 1.02× | |
| 09 | Jakarta | ~300K | 1.01× | |
| 10 | North Sulawesi | ~50K | 1.01× | |
| 11 | Central Kalimantan | ~30K | 1.01× | |
| 12 | Riau | ~100K | 1.00× | |
| 13 | East Kalimantan | ~70K | 1.00× | |
| 14 | East Java | ~400K | 0.99× | |
| 15 | North Sumatra | ~200K | 0.99× | |
| 16 | Central Java | ~400K | 0.98× | |
| 17 | West Java | ~600K | 0.97× | |
| 18 | Bangka-Belitung Islands | 0.00× | ||
| 19 | West Kalimantan | 0.00× | ||
| 20 | Maluku | 0.00× | ||
| 21 | West Sumatra | 0.00× | ||
| 22 | Jambi | 0.00× | ||
| 23 | North Maluku | 0.00× | ||
| 24 | Bengkulu | 0.00× | ||
| 25 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 26 | Central Sulawesi | 0.00× | ||
| 27 | North Kalimantan | 0.00× | ||
| 28 | West Nusa Tenggara | 0.00× | ||
| 29 | West Sulawesi | 0.00× | ||
| 30 | South Sulawesi | 0.00× | ||
| 31 | Lampung | 0.00× | ||
| 32 | South Kalimantan | 0.00× | ||
| 33 | Southeast Sulawesi | 0.00× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery order | Food & Beverages | 6.19× | ||
| 02 | Home Delivery | Food & Beverages | 4.68× | ||
| 03 | Infant bodysuit | Kids & Family | 3.38× | ||
| 04 | Healthy food | Health | 3.32× | ||
| 05 | Kitchenware | Home & Garden | 3.31× | ||
| 06 | Brunch | Food & Beverages | 3.27× | ||
| 07 | Cookbook | Food & Beverages | 3.10× | ||
| 08 | Baby powder | Kids & Family | 3.06× | ||
| 09 | Local food | Food & Beverages | 2.99× | ||
| 10 | Cooking show | Food & Beverages | 2.94× | ||
| 11 | Purchase discount | Shopping | 2.88× | ||
| 12 | Chocolate cake | Food & Beverages | 2.88× | ||
| 13 | Gift shop | Home & Garden | 2.83× | ||
| 14 | Toko Baju | Shopping | 2.63× | ||
| 15 | Iced coffee | Food & Beverages | 2.45× | ||
| 16 | Shawl | Fashion & Accessoires | 2.41× | ||
| 17 | Home shopping | Shopping | 2.31× | ||
| 18 | Online marketplace | Internet & Social Media | 2.29× | ||
| 19 | Bag | Fashion & Accessoires | 2.22× | ||
| 20 | Beauty | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.96× | |
| Need for Security | CONSERVATISM | 2.73× | |
| Healthy Lifestyle | BALANCE | 2.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.46× | |
| Design Affinity | PREMIUM | 0.47× | |
| Social Media Usage | JOY | 0.65× |
Online food ordering has an estimated audience of 4,225,145 people in Indonesia, concentrated in West Java and East Java.
58.1% of Online food ordering fans are female, 41.9% are male, with an average age of 32.7 years.
Online food ordering fans show strongest brand affinity for Delivery order (6.19×), Local food (2.99×), and Beauty (1.56×) over the country average.
Online food ordering fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Local food (2.99×), Beauty (1.56×), Brunch (3.27×), and Home Delivery (4.68×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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