A data profile of the people who buy, follow and care about Cooking show in Indonesia — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 3,850,456 people in Indonesia.
Cooking show has an estimated audience of 3,850,456 people in Indonesia. 60.7% are female, 39.3% are male, average age 33.7. Top brand affinities: Kitchenware, Online food ordering, Social shopping, Traveloka, Local food.
Top brand affinities include Kitchenware, Online food ordering, Social shopping, with strongest over-indexing on Kitchenware (5.04× the country average).
Demographically, the Cooking show audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Cooking show fan in Indonesia is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Cooking show profile in Indonesia.
60.7% are female, 39.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 33.7 |
| Estimated audience size | 3,850,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Cooking show audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.7% |
| Italy | 7.5% |
The strongest cross-interests of the Cooking show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pressure cooking | Home & Garden | 5.68× | ||
| 02 | Kitchenware | Home & Garden | 5.04× | ||
| 03 | Social shopping | Shopping | 4.71× | ||
| 04 | High-net-worth individual | Business & Career | 3.86× | ||
| 05 | Cupcake | Food & Beverages | 3.23× | ||
| 06 | Bedroom furniture | Home & Garden | 3.11× | ||
| 07 | Online food ordering | Food & Beverages | 2.94× | ||
| 08 | KFC | Food & Beverages | 2.67× | ||
| 09 | Local news | News | 2.62× | ||
| 10 | Bakery | Food & Beverages | 2.18× | ||
| 11 | Traveloka | Travel & Leisure | 2.15× | ||
| 12 | Local food | Food & Beverages | 2.14× | ||
| 13 | Espresso | Food & Beverages | 1.89× | ||
| 14 | Cash on delivery | Business & Career | 1.85× | ||
| 15 | Business class | Travel & Leisure | 1.81× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.77× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.73× | ||
| 18 | Fast food | Food & Beverages | 1.71× | ||
| 19 | Spas | Beauty & Wellness | 1.62× | ||
| 20 | Hair products | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.31× | |
| Quality Awareness | PREMIUM | 2.05× | |
| Healthy Lifestyle | BALANCE | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Indulgence | JOY | 0.60× | |
| Spirituality | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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