A data profile of the people who buy, follow and care about Fast food in Indonesia — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 6,164,098 people in Indonesia.
The average Fast food fan in Indonesia is 36.2 years old, balanced, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Local food, Purchase discount, Fast casual restaurants, with strongest over-indexing on Local food (2.15× the country average).
Demographically, the Fast food audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Fast food fan in Indonesia is balanced, around 36.2 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Fast food profile in Indonesia.
50.3% are female, 49.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.2 |
| Estimated audience size | 6,164,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Fast food audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~400K | 3.08× | |
| 02 | Jakarta | ~1M | 2.10× | |
| 03 | West Nusa Tenggara | ~100K | 1.33× | |
| 04 | Banten | ~300K | 1.23× | |
| 05 | Special Region of Yogyakarta | ~100K | 1.16× | |
| 06 | South Kalimantan | ~90K | 1.12× | |
| 07 | East Java | ~700K | 1.11× | |
| 08 | Riau Islands | ~70K | 1.09× | |
| 09 | West Java | ~1M | 1.03× | |
| 10 | East Kalimantan | ~100K | 1.03× | |
| 11 | Central Java | ~600K | 1.00× | |
| 12 | North Kalimantan | ~20K | 0.99× | |
| 13 | West Kalimantan | ~90K | 0.98× | |
| 14 | Central Kalimantan | ~50K | 0.98× | |
| 15 | Bengkulu | ~50K | 0.98× | |
| 16 | South Sulawesi | ~200K | 0.97× | |
| 17 | West Papua | ~20K | 0.97× | |
| 18 | Bangka-Belitung Islands | ~30K | 0.96× | |
| 19 | Gorontalo (disambiguation)(2) | ~30K | 0.96× | |
| 20 | North Sulawesi | ~60K | 0.95× | |
| 21 | West Sulawesi | ~20K | 0.95× | |
| 22 | South Sumatra | ~100K | 0.94× | |
| 23 | Papua (province) | ~30K | 0.93× | |
| 24 | North Maluku | ~20K | 0.93× | |
| 25 | Maluku | ~30K | 0.92× | |
| 26 | Central Sulawesi | ~50K | 0.89× | |
| 27 | Southeast Sulawesi | ~40K | 0.89× | |
| 28 | East Nusa Tenggara | ~60K | 0.88× | |
| 29 | North Sumatra | ~300K | 0.86× | |
| 30 | Riau | ~100K | 0.86× | |
| 31 | Jambi | ~60K | 0.86× | |
| 32 | Lampung | ~100K | 0.85× | |
| 33 | West Sumatra | ~90K | 0.83× | |
| 34 | Aceh | ~70K | 0.80× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 2.43× | ||
| 02 | Purchase discount | Shopping | 2.39× | ||
| 03 | Local food | Food & Beverages | 2.15× | ||
| 04 | Delivery order | Food & Beverages | 2.06× | ||
| 05 | Chocolate cake | Food & Beverages | 1.97× | ||
| 06 | Online food ordering | Food & Beverages | 1.92× | ||
| 07 | KFC | Food & Beverages | 1.92× | ||
| 08 | Baby powder | Kids & Family | 1.92× | ||
| 09 | Non-fiction books | Literature | 1.92× | ||
| 10 | Italian cuisine | Food & Beverages | 1.80× | ||
| 11 | Diners | Food & Beverages | 1.79× | ||
| 12 | Cardigan (sweater) | Fashion & Accessoires | 1.77× | ||
| 13 | Shawl | Fashion & Accessoires | 1.73× | ||
| 14 | Cooking show | Food & Beverages | 1.71× | ||
| 15 | Toko Baju | Shopping | 1.67× | ||
| 16 | Home shopping | Shopping | 1.64× | ||
| 17 | Organic food | Food & Beverages | 1.58× | ||
| 18 | Online marketplace | Internet & Social Media | 1.57× | ||
| 19 | Bag | Fashion & Accessoires | 1.54× | ||
| 20 | Tunic | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.84× | |
| Need for Security | CONSERVATISM | 1.83× | |
| Healthy Lifestyle | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.48× | |
| Social Media Usage | JOY | 0.50× | |
| Design Affinity | PREMIUM | 0.51× |
Fast food has an estimated audience of 6,164,098 people in Indonesia, concentrated in Jakarta and West Java.
50.3% of Fast food fans are female, 49.7% are male, with an average age of 36.2 years.
Fast food fans show strongest brand affinity for Local food (2.15×), Purchase discount (2.39×), and Fast casual restaurants (2.43×) over the country average.
Fast food fans in Indonesia are most concentrated in Jakarta (reach ~1M), West Java (reach ~1M), and East Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Purchase discount (2.39×), Fast casual restaurants (2.43×), Online food ordering (1.92×), and Diners (1.79×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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