A data profile of the people who buy, follow and care about Fast food in South Africa — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 2,509,298 people in South Africa.
Fast food has an estimated audience of 2,509,298 people in South Africa. 58.2% are female, 41.8% are male, average age 36.9. Top brand affinities: FNB, Mr Price / MRP, Mr. Price, Ackermans, KFC.
Top brand affinities include FNB, Mr Price / MRP, Mr. Price, with strongest over-indexing on FNB (1.67× the country average).
Demographically, the Fast food audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Fast food fan in South Africa is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for FNB.
The key figures that characterise the Fast food profile in South Africa.
58.2% are female, 41.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 36.9 |
| Estimated audience size | 2,509,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Fast food audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery order | Food & Beverages | 3.50× | ||
| 02 | Online food ordering | Food & Beverages | 2.65× | ||
| 03 | Cash Converters | Business & Career | 2.59× | ||
| 04 | Fast casual restaurants | Food & Beverages | 2.50× | ||
| 05 | Purchase discount | Shopping | 2.39× | ||
| 06 | Local food | Food & Beverages | 2.22× | ||
| 07 | Debonairs Pizza (Official) | Brand | 2.17× | ||
| 08 | Ackermans | Shopping | 2.13× | ||
| 09 | Mr Price / MRP | Brand | 2.01× | ||
| 10 | Edgars | Shopping | 2.01× | ||
| 11 | Checkers | Food & Beverages | 1.93× | ||
| 12 | KFC | Food & Beverages | 1.85× | ||
| 13 | Mr. Price | Fashion & Accessoires | 1.81× | ||
| 14 | Dinner | Food & Beverages | 1.73× | ||
| 15 | Lunch | Food & Beverages | 1.71× | ||
| 16 | FNB | Business & Career | 1.67× | ||
| 17 | Grocery store | Food & Beverages | 1.64× | ||
| 18 | Personal care | Health | 1.58× | ||
| 19 | Nedbank | Business & Career | 1.56× | ||
| 20 | Standard Bank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.71× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Travelling | THRILL | 1.02× | |
| Healthy Lifestyle | BALANCE | 1.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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