A data profile of the people who buy, follow and care about Nedbank in South Africa — modelled from more than twelve digital signal sources. Nedbank has an estimated audience of 2,214,995 people in South Africa.
Nedbank has an estimated audience of 2,214,995 people in South Africa. 51.2% are female, 48.8% are male, average age 39.3. Top brand affinities: Fast food, Projectors, Mobile banking, Dow Jones Industrial Average, Face powder.
Top brand affinities include Fast food, Projectors, Mobile banking, with strongest over-indexing on Fast food (1.56× the country average).
Demographically, the Nedbank audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Nedbank fan in South Africa is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Fast food.
The key figures that characterise the Nedbank profile in South Africa.
51.2% are female, 48.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 39.3 |
| Estimated audience size | 2,214,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 23% |
of the worldwide Nedbank audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 93.2% |
| United States | 2.0% |
| United Kingdom | 1.7% |
The strongest cross-interests of the Nedbank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Express | Business & Career | 1.93× | ||
| 02 | FedEx | Business & Career | 1.92× | ||
| 03 | Nintendo Switch | Games | 1.92× | ||
| 04 | Malt whisky | Food & Beverages | 1.90× | ||
| 05 | La Roche-Posay | Beauty & Wellness | 1.78× | ||
| 06 | Dow Jones Industrial Average | Business & Career | 1.73× | ||
| 07 | Mobile banking | Business & Career | 1.71× | ||
| 08 | Millie Bobby Brown | Movies & TV | 1.67× | ||
| 09 | Dunlop Tyres | Cars & Mobility | 1.67× | ||
| 10 | Bridgestone | Cars & Mobility | 1.67× | ||
| 11 | Dyson | Home & Garden | 1.61× | ||
| 12 | Pizza Hut | Food & Beverages | 1.60× | ||
| 13 | Citroën | Cars & Mobility | 1.59× | ||
| 14 | Fast food | Food & Beverages | 1.56× | ||
| 15 | Nike+ | Sports | 1.56× | ||
| 16 | Electric motorcycles and scooters | Cars & Mobility | 1.55× | ||
| 17 | Projectors | Technology & Electronics | 1.54× | ||
| 18 | Face powder | Beauty & Wellness | 1.53× | ||
| 19 | Hewlett-Packard | Technology & Electronics | 1.53× | ||
| 20 | Air purifier | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Career Orientation | POWER | 1.30× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Nedbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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