A data profile of the people who buy, follow and care about Standard Bank in South Africa — modelled from more than twelve digital signal sources. Standard Bank has an estimated audience of 3,289,883 people in South Africa.
Standard Bank has an estimated audience of 3,289,883 people in South Africa. 58.2% are female, 41.8% are male, average age 37.6. Top brand affinities: Fast food, Retail banking, Mobile banking, Pizza Hut, Millie Bobby Brown.
Top brand affinities include Fast food, Retail banking, Mobile banking, with strongest over-indexing on Fast food (1.51× the country average).
Demographically, the Standard Bank audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Standard Bank fan in South Africa is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Fast food.
The key figures that characterise the Standard Bank profile in South Africa.
58.2% are female, 41.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 37.6 |
| Estimated audience size | 3,289,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Standard Bank audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 92.3% |
| United States | 1.7% |
| United Kingdom | 1.2% |
The strongest cross-interests of the Standard Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FedEx | Business & Career | 1.98× | ||
| 02 | Kiehl's | Beauty & Wellness | 1.97× | ||
| 03 | Mobile banking | Business & Career | 1.93× | ||
| 04 | La Roche-Posay | Beauty & Wellness | 1.89× | ||
| 05 | American Express | Business & Career | 1.73× | ||
| 06 | Malt whisky | Food & Beverages | 1.67× | ||
| 07 | Opel Mokka | Cars & Mobility | 1.65× | ||
| 08 | Hyundai i30 | Cars & Mobility | 1.64× | ||
| 09 | Bridgestone | Cars & Mobility | 1.62× | ||
| 10 | Hewlett-Packard | Technology & Electronics | 1.61× | ||
| 11 | Nissan Juke | Cars & Mobility | 1.61× | ||
| 12 | Retail banking | Business & Career | 1.59× | ||
| 13 | Pizza Hut | Food & Beverages | 1.58× | ||
| 14 | Dunlop Tyres | Cars & Mobility | 1.58× | ||
| 15 | Toyota RAV4 | Cars & Mobility | 1.54× | ||
| 16 | Millie Bobby Brown | Movies & TV | 1.53× | ||
| 17 | Fast food | Food & Beverages | 1.51× | ||
| 18 | Electric motorcycles and scooters | Cars & Mobility | 1.51× | ||
| 19 | Mercedes-Benz GLA-Class | Cars & Mobility | 1.51× | ||
| 20 | Toyota Yaris | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Career Orientation | POWER | 1.21× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.84× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Standard Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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