A data profile of the people who buy, follow and care about Capitec Bank in South Africa — modelled from more than twelve digital signal sources. Capitec Bank has an estimated audience of 1,647,960 people in South Africa.
Capitec Bank has an estimated audience of 1,647,960 people in South Africa. 59.6% are female, 40.4% are male, average age 36.7. Top brand affinities: Fast food, Retail banking, Online banking, Family car, City car.
Top brand affinities include Fast food, Retail banking, Online banking, with strongest over-indexing on Fast food (1.67× the country average).
Demographically, the Capitec Bank audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Capitec Bank fan in South Africa is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Fast food.
The key figures that characterise the Capitec Bank profile in South Africa.
59.6% are female, 40.4% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 36.7 |
| Estimated audience size | 1,647,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Capitec Bank audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 96.3% |
| United States | 1.5% |
| United Kingdom | 0.7% |
The strongest cross-interests of the Capitec Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.06× | ||
| 02 | Retail banking | Business & Career | 1.97× | ||
| 03 | Millie Bobby Brown | Movies & TV | 1.97× | ||
| 04 | Mobile banking | Business & Career | 1.83× | ||
| 05 | Pizza Hut | Food & Beverages | 1.72× | ||
| 06 | Convenience store | Food & Beverages | 1.70× | ||
| 07 | Online banking | Business & Career | 1.69× | ||
| 08 | City car | Cars & Mobility | 1.69× | ||
| 09 | Fast food | Food & Beverages | 1.67× | ||
| 10 | Daniel Wellington | Fashion & Accessoires | 1.66× | ||
| 11 | Smart device | Technology & Electronics | 1.64× | ||
| 12 | Puma | Fashion & Accessoires | 1.62× | ||
| 13 | Projectors | Technology & Electronics | 1.61× | ||
| 14 | Online food ordering | Food & Beverages | 1.55× | ||
| 15 | Qatar Airways | Travel & Leisure | 1.55× | ||
| 16 | Family car | Cars & Mobility | 1.54× | ||
| 17 | Dow Jones Industrial Average | Business & Career | 1.54× | ||
| 18 | First-time buyer | Shopping | 1.51× | ||
| 19 | Hisense | Technology & Electronics | 1.51× | ||
| 20 | Department store | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Career Orientation | POWER | 1.24× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Capitec Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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