A data profile of the people who buy, follow and care about Online banking in South Africa — modelled from more than twelve digital signal sources. Online banking has an estimated audience of 1,373,646 people in South Africa.
Online banking has an estimated audience of 1,373,646 people in South Africa. 48.8% are female, 51.2% are male, average age 36.6. Top brand affinities: Banking, Retail banking, Loan, Capitec Bank, ShopRite (United States).
Top brand affinities include Banking, Retail banking, Loan, with strongest over-indexing on Banking (1.61× the country average).
Demographically, the Online banking audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Online banking fan in South Africa is balanced, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Banking.
The key figures that characterise the Online banking profile in South Africa.
48.8% are female, 51.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.6 |
| Estimated audience size | 1,373,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Online banking audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 10.8% |
| India | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Online banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.56× | ||
| 02 | Mobile banking | Business & Career | 2.39× | ||
| 03 | African Bank Limited | Business & Career | 2.17× | ||
| 04 | Discounting | Shopping | 2.09× | ||
| 05 | Loan | Business & Career | 1.86× | ||
| 06 | Interest rate | Business & Career | 1.85× | ||
| 07 | Lottoland | Games | 1.81× | ||
| 08 | Car finance | Cars & Mobility | 1.79× | ||
| 09 | Minivans | Cars & Mobility | 1.76× | ||
| 10 | Underwriting | Business & Career | 1.75× | ||
| 11 | Credit (finance) | Business & Career | 1.73× | ||
| 12 | Toyota Corolla | Cars & Mobility | 1.72× | ||
| 13 | Capitec Bank | Business & Career | 1.69× | ||
| 14 | Suzuki Swift | Cars & Mobility | 1.64× | ||
| 15 | Banking | Business & Career | 1.61× | ||
| 16 | Mobile payment | Business & Career | 1.56× | ||
| 17 | Driver's license | Cars & Mobility | 1.55× | ||
| 18 | Deposit account | Business & Career | 1.53× | ||
| 19 | ShopRite (United States) | Food & Beverages | 1.52× | ||
| 20 | Volkswagen Polo | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Spirituality | BALANCE | 0.65× | |
| Patriotism | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.46× | |
| Healthy Lifestyle | BALANCE | 0.53× | |
| Patriotism | CONSERVATISM | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Online banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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