A data profile of the people who buy, follow and care about Loan in South Africa — modelled from more than twelve digital signal sources. Loan has an estimated audience of 1,713,855 people in South Africa.
Loan has an estimated audience of 1,713,855 people in South Africa. 50.5% are female, 49.5% are male, average age 37.9. Top brand affinities: Credit cards, Mortgage loans, Online banking, Retail banking, Credit (finance).
Top brand affinities include Credit cards, Mortgage loans, Online banking, with strongest over-indexing on Credit cards (1.6× the country average).
Demographically, the Loan audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Loan fan in South Africa is balanced, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Credit cards.
The key figures that characterise the Loan profile in South Africa.
50.5% are female, 49.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.9 |
| Estimated audience size | 1,713,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Loan audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 1.86× | ||
| 02 | Mortgage loans | Business & Career | 1.82× | ||
| 03 | Credit (finance) | Business & Career | 1.80× | ||
| 04 | Money management | Business & Career | 1.77× | ||
| 05 | Retail banking | Business & Career | 1.76× | ||
| 06 | Nissan X-Trail | Cars & Mobility | 1.69× | ||
| 07 | Hyundai Tucson | Cars & Mobility | 1.61× | ||
| 08 | Credit cards | Business & Career | 1.60× | ||
| 09 | Toyota Yaris | Cars & Mobility | 1.60× | ||
| 10 | Nissan Qashqai | Cars & Mobility | 1.60× | ||
| 11 | Nissan Micra | Cars & Mobility | 1.60× | ||
| 12 | Volkswagen Caddy | Cars & Mobility | 1.59× | ||
| 13 | Toyota RAV4 | Cars & Mobility | 1.57× | ||
| 14 | Passive income | Business & Career | 1.56× | ||
| 15 | Volkswagen Tiguan | Cars & Mobility | 1.55× | ||
| 16 | Terraced house | Home & Garden | 1.55× | ||
| 17 | Volkswagen Jetta | Cars & Mobility | 1.54× | ||
| 18 | Mobile banking | Business & Career | 1.52× | ||
| 19 | Ford EcoSport | Cars & Mobility | 1.52× | ||
| 20 | Life insurance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Indulgence | JOY | 1.22× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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