A data profile of the people who buy, follow and care about Loan in Australia — modelled from more than twelve digital signal sources. Loan has an estimated audience of 4,068,765 people in Australia.
Loan has an estimated audience of 4,068,765 people in Australia. 48.1% are female, 51.9% are male, average age 43.6. Top brand affinities: Mortgage loans, National Australia Bank, Commonwealth Bank, Westpac, Real property.
Top brand affinities include Mortgage loans, National Australia Bank, Commonwealth Bank, with strongest over-indexing on Mortgage loans (1.96× the country average).
Demographically, the Loan audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Loan fan in Australia is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Loan profile in Australia.
48.1% are female, 51.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.6 |
| Estimated audience size | 4,068,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Loan audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 2.38× | ||
| 02 | Money management | Business & Career | 2.34× | ||
| 03 | Home insurance | Business & Career | 2.17× | ||
| 04 | Real property | Home & Garden | 2.15× | ||
| 05 | Credit (finance) | Business & Career | 2.04× | ||
| 06 | Mortgage loans | Business & Career | 1.96× | ||
| 07 | National Australia Bank | Business & Career | 1.88× | ||
| 08 | Mortgage calculator | Home & Garden | 1.86× | ||
| 09 | First-time buyer | Shopping | 1.77× | ||
| 10 | Townhouse | Home & Garden | 1.70× | ||
| 11 | Vehicle insurance | Cars & Mobility | 1.68× | ||
| 12 | Commonwealth Bank | Business & Career | 1.67× | ||
| 13 | Used car | Cars & Mobility | 1.67× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Westpac | Business & Career | 1.59× | ||
| 16 | Life insurance | Business & Career | 1.58× | ||
| 17 | Auction | Shopping | 1.55× | ||
| 18 | Satire | Literature | 1.55× | ||
| 19 | Solar energy | Home & Garden | 1.53× | ||
| 20 | Pension | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Design Affinity | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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