A data profile of the people who buy, follow and care about Auction in Australia — modelled from more than twelve digital signal sources. Auction has an estimated audience of 4,721,785 people in Australia.
The average Auction fan in Australia is 46.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Trade, Online auction, SUVs, with strongest over-indexing on Trade (1.84× the country average).
Demographically, the Auction audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Auction fan in Australia is balanced, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Trade.
The key figures that characterise the Auction profile in Australia.
45.3% are female, 54.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 46.2 |
| Estimated audience size | 4,721,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Auction audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
Where the Auction audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1.5M | 1.27× | |
| 02 | Western Australia | ~600K | 1.09× | |
| 03 | South Australia | ~400K | 1.08× | |
| 04 | Tasmania | ~100K | 1.01× | |
| 05 | Northern Territory | ~40K | 1.01× | |
| 06 | New South Wales | ~1.5M | 0.94× | |
| 07 | Victoria | ~1.5M | 0.92× | |
| 08 | Australian Capital Territory | ~70K | 0.75× |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online auction | Shopping | 2.94× | ||
| 02 | Dump truck | Cars & Mobility | 2.35× | ||
| 03 | Excavator | Cars & Mobility | 2.31× | ||
| 04 | Trailer (vehicle) | Cars & Mobility | 2.24× | ||
| 05 | Tractor | Cars & Mobility | 2.01× | ||
| 06 | Commercial vehicle | Cars & Mobility | 2.01× | ||
| 07 | Sydney Tools | Shopping | 2.00× | ||
| 08 | Trade | Business & Career | 1.84× | ||
| 09 | Repco | Cars & Mobility | 1.83× | ||
| 10 | domain | Internet & Social Media | 1.82× | ||
| 11 | Power tool | Home & Garden | 1.75× | ||
| 12 | Property law | Home & Garden | 1.69× | ||
| 13 | Private property | Travel & Leisure | 1.68× | ||
| 14 | Concrete | Home & Garden | 1.62× | ||
| 15 | Wheel | Cars & Mobility | 1.60× | ||
| 16 | Supercheap Auto | Cars & Mobility | 1.59× | ||
| 17 | Estate (law) | Business & Career | 1.58× | ||
| 18 | SUVs | Cars & Mobility | 1.57× | ||
| 19 | Loan | Business & Career | 1.55× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.28× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Family Orientation | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Early Adopter Mentality | POWER | 0.91× |
Auction has an estimated audience of 4,721,785 people in Australia, concentrated in New South Wales and Queensland.
45.3% of Auction fans are female, 54.7% are male, with an average age of 46.2 years.
Auction fans show strongest brand affinity for Trade (1.84×), Online auction (2.94×), and SUVs (1.57×) over the country average.
Auction fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1.5M), and Victoria (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Auction itself, the audience over-indexes on Online auction (2.94×), SUVs (1.57×), Repco (1.83×), and Sydney Tools (2×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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