A data profile of the people who buy, follow and care about Repco in Australia — modelled from more than twelve digital signal sources. Repco has an estimated audience of 3,538,188 people in Australia.
Repco has an estimated audience of 3,538,188 people in Australia. 16.6% are female, 83.4% are male, average age 43.8. Top brand affinities: Subway, Jeremy Clarkson, IKEA, Dan Murphy's, Solar energy.
Top brand affinities include Subway, Jeremy Clarkson, IKEA, with strongest over-indexing on Subway (2.82× the country average).
Demographically, the Repco audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Repco fan in Australia is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Subway.
The key figures that characterise the Repco profile in Australia.
16.6% are female, 83.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 43.8 |
| Estimated audience size | 3,538,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Repco audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.3% |
| United States | 1.1% |
| Japan | 0.4% |
The strongest cross-interests of the Repco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 7.13× | ||
| 02 | Jeremy Clarkson | Movies & TV | 6.55× | ||
| 03 | Amazon Web Services | Technology & Electronics | 5.87× | ||
| 04 | Carcare | Cars & Mobility | 4.05× | ||
| 05 | Home automation | Technology & Electronics | 3.10× | ||
| 06 | Subway | Food & Beverages | 2.82× | ||
| 07 | Mazda | Cars & Mobility | 2.56× | ||
| 08 | Hyundai | Cars & Mobility | 2.53× | ||
| 09 | Pizza Hut | Food & Beverages | 2.38× | ||
| 10 | Stainless steel | Home & Garden | 2.26× | ||
| 11 | Wikipedia | Internet & Social Media | 2.06× | ||
| 12 | Solar energy | Home & Garden | 2.02× | ||
| 13 | Used car | Cars & Mobility | 1.95× | ||
| 14 | Auction | Shopping | 1.83× | ||
| 15 | Refrigerator | Home & Garden | 1.79× | ||
| 16 | Plumbing | Home & Garden | 1.77× | ||
| 17 | SUVs | Cars & Mobility | 1.73× | ||
| 18 | Telstra | Technology & Electronics | 1.62× | ||
| 19 | Dan Murphy's | Food & Beverages | 1.61× | ||
| 20 | IKEA | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.74× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Urban Lifestyle | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.62× | |
| Mindfulness | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Repco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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