A data profile of the people who buy, follow and care about Wikipedia in Australia — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 3,377,193 people in Australia.
The average Wikipedia fan in Australia is 43.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Creative Commons, Information science, Web server, with strongest over-indexing on Creative Commons (24.02× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Wikipedia fan in Australia is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
The key figures that characterise the Wikipedia profile in Australia.
50.6% are female, 49.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 43.1 |
| Estimated audience size | 3,377,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Wikipedia audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~100K | 1.51× | |
| 02 | Tasmania | ~80K | 1.10× | |
| 03 | South Australia | ~300K | 1.05× | |
| 04 | New South Wales | ~1M | 0.95× | |
| 05 | Victoria | ~900K | 0.92× | |
| 06 | Queensland | ~700K | 0.90× | |
| 07 | Western Australia | ~400K | 0.90× | |
| 08 | Northern Territory | ~20K | 0.70× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Information science | Business & Career | 41.63× | ||
| 02 | Drudge Report | Sports | 31.19× | ||
| 03 | Grokipedia | Internet & Social Media | 30.44× | ||
| 04 | Creative Commons | Technology & Electronics | 24.02× | ||
| 05 | Web server | Technology & Electronics | 11.80× | ||
| 06 | Broadcast journalism | Movies & TV | 11.67× | ||
| 07 | Broadcast engineering | Business & Career | 8.53× | ||
| 08 | Political science | Business & Career | 8.26× | ||
| 09 | Ottawa | Travel & Leisure | 7.67× | ||
| 10 | Public security | Politics & Society | 7.48× | ||
| 11 | Humorism | Literature | 7.14× | ||
| 12 | Wind turbine | Home & Garden | 6.55× | ||
| 13 | Papyrus | Politics & Society | 6.35× | ||
| 14 | Video hosting service | Technology & Electronics | 5.86× | ||
| 15 | Institute of technology | Business & Career | 5.80× | ||
| 16 | OneDrive | Technology & Electronics | 5.75× | ||
| 17 | All-news radio | Music & Radio | 4.50× | ||
| 18 | Radio | Technology & Electronics | 3.83× | ||
| 19 | Donald Trump | Politics & Society | 3.34× | ||
| 20 | Spotlights | Music & Radio | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.90× | |
| Tradition | CONSERVATISM | 2.93× | |
| Spirituality | BALANCE | 2.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.04× | |
| Indulgence | JOY | 1.17× | |
| Creativity | OPEN | 1.28× |
Wikipedia has an estimated audience of 3,377,193 people in Australia, concentrated in New South Wales and Victoria.
50.6% of Wikipedia fans are female, 49.4% are male, with an average age of 43.1 years.
Wikipedia fans show strongest brand affinity for Creative Commons (24.02×), Information science (41.63×), and Web server (11.8×) over the country average.
Wikipedia fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Information science (41.63×), Web server (11.8×), Political science (8.26×), and Video hosting service (5.86×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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