A data profile of the people who buy, follow and care about YouTube in Australia — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 12,771,034 people in Australia.
The average YouTube fan in Australia is 42.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Video hosting service, Livemusic, Gaming computer, with strongest over-indexing on Video hosting service (1.63× the country average).
Demographically, the YouTube audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical YouTube fan in Australia is balanced, around 42.4 years old, with strong Social Media Usage tendencies and a notable affinity for Video hosting service.
The key figures that characterise the YouTube profile in Australia.
50.8% are female, 49.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.4 |
| Estimated audience size | 12,771,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide YouTube audience comes from Australia.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
Where the YouTube audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~5.5M | 1.15× | |
| 02 | Queensland | ~3M | 1.04× | |
| 03 | Victoria | ~4M | 1.01× | |
| 04 | South Australia | ~1M | 1.01× | |
| 05 | Western Australia | ~1.5M | 0.99× | |
| 06 | Tasmania | ~300K | 0.96× | |
| 07 | Northern Territory | ~100K | 0.93× | |
| 08 | Australian Capital Territory | ~300K | 0.92× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boyfriend | Kids & Family | 1.76× | ||
| 02 | Gaming computer | Technology & Electronics | 1.74× | ||
| 03 | Twitch | Games | 1.66× | ||
| 04 | Video hosting service | Technology & Electronics | 1.63× | ||
| 05 | Priyanka Chopra | Movies & TV | 1.63× | ||
| 06 | Epic Games | Games | 1.62× | ||
| 07 | Anime convention | Literature | 1.60× | ||
| 08 | Nintendo Switch | Games | 1.59× | ||
| 09 | Funny Videos | Internet & Social Media | 1.57× | ||
| 10 | Survival horror | Games | 1.57× | ||
| 11 | Minecraft | Games | 1.56× | ||
| 12 | My Hero Academia | Literature | 1.56× | ||
| 13 | Anime and manga fandom | Literature | 1.55× | ||
| 14 | Angela White (athlete) | Movies & TV | 1.55× | ||
| 15 | Comedy club | Movies & TV | 1.54× | ||
| 16 | The Legend of Zelda | Games | 1.54× | ||
| 17 | BTS | Music & Radio | 1.52× | ||
| 18 | Livemusic | Music & Radio | 1.51× | ||
| 19 | Lyrics | Music & Radio | 1.50× | ||
| 20 | Crunchyroll | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.75× | |
| Community Orientation | OPEN | 0.80× |
YouTube has an estimated audience of 12,771,034 people in Australia, concentrated in New South Wales and Victoria.
50.8% of YouTube fans are female, 49.2% are male, with an average age of 42.4 years.
YouTube fans show strongest brand affinity for Video hosting service (1.63×), Livemusic (1.51×), and Gaming computer (1.74×) over the country average.
YouTube fans in Australia are most concentrated in New South Wales (reach ~5.5M), Victoria (reach ~4M), and Queensland (reach ~3M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Livemusic (1.51×), Gaming computer (1.74×), Twitch (1.66×), and Anime and manga fandom (1.55×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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